After Laura Marella and Linda de Jesus-Cutler join Global Hue, Tracey Decker joins the team at Global Hue as Executive VP Media Director.
Ad Agency
Sección Amarilla US selects The Group as Hispanic AOR.
Sección Amarilla USA (SAUSA) awarded its advertising responsibilities to The Group and its media partner, The Integrated Media Group. The month long review included not only THE GROUP but also known South Florida agencies Alma DDB and La Comunidad.
Juan Carlos Ortiz to Lead DDB’s consolidated LatAM & US Hispanic operations.
DDB Worldwide has appointed Juan Carlos Ortiz President for all of DDB’s Latin operations with responsibility for Latin America and U.S. Hispanic marketing, Chuck Brymer, President and CEO of DDB Worldwide Communications Group Inc made the annoucement.
Allison Price Arden named Publisher of Advertising Age.
Advertising Age has promoted Allison Price Arden to publisher Ad Age and its Crain Communications sibling Creativity.
¡Felicidades Allison!
St. Edward’s University names LatinWorks as AOR.
LatinWorks announced the addition of St. Edward’s University to its client roster.
Florida Lottery selects Machado/Garcia-Serra Communications.
The Florida Lottery announced the selection of Machado/Garcia-Serra Communications (MGS) as its new Hispanic-market advertising agency. The selection concludes an agency competitive search, which began in July of this year.
Linda De Jesús-Cutler named President of the GlobalHue Latino.
Don Coleman, Chairman and CEO of GlobalHue, announced that Linda De Jesús-Cutler will join its team as the President of GlobalHue Latino.
Agencies are the hurdle to faster adoption of new/emerging media.
In a survey among nearly 400 Marketing and General Management leaders on new and emerging media, we learned that advertisers plan to move more resources to these areas soon and they need more help from their Agency partners to get there. This summary will share the learning from these respondents.
Laura Marella joins GlobalHue as Vice Chairman.
GlobalHue announced that Laura Marella will join the company as a Vice Chairman. She will oversee and direct the Hispanic marketing services for all of GlobalHue Latino’s clients. In this capacity, she will also lead intra-agency initiatives and cross-discipline integration.
GlobalHue redefines its Multicultural Expertise.
GlobalHue announced the creation of four new agencies to further brand its expertise: GlobalHue Latino, GlobalHue African-American, GlobalHue Asian Pacific Islander and GlobalHue Next.
