Spanish-language Public Service Announcements communicating the life-saving difference charitable donations make will soon will hit the airwaves and online spaces as part of a Catholic Relief Services outreach effort focusing on U.S. Hispanic communities.
Ad Agency
News from AHAA conference in NYC … Day 2.
After a night of food and fun at Madame Tussauds House of Wax museum, AHAA conference attendees gathered back at the Crowne Plaza Times Square Ballroom to dispel the myth that Hispanic advertising is dead. Gustavo de Mello and Aldo Quevedo, conference co-chairs, opened the conference today with a recap of the highlights from yesterday’s amazing sessions.
Jackie Bird, AHAA chairwoman quickly took the stage to get the day underway with an incisive question and answer session with Joe Uva, CEO of Univision and Isaac Mizrahi, director multi-cultural marketing for Sprint.
AHAA on V-me’s Viva Voz
In recognition of the creativity and vitality of the Hispanic advertising industry, V-me’s primetime original primetime program, Viva Voz, spoke with national advertisers, and industry leaders about the state of the industry and a review of some of the award winning advertisements from the Advertising Age Creative Awards. Shot on location at the Association of Hispanic Advertising Agencies conference in New York with host Juan Manuel Benitez, Viva Voz will air on Wednesday, November 7 at 10:00pm (ET).
Terra re-launches in the US Hispanic market with ALMA DDB.
Terra has assigned all creative responsibilities for the US Hispanic market to Alma DDB. The agency has the huge responsibility to re-launch the portal’s US Hispanic communication.
10-Year Cable TV Industry Outlook.
In the just-released Cable Futurecast: A 10-year Detailed Outlook For Cable TV Industry Revenue Streams, SNL Kagan projects that overall residential cable revenue will top $121 billion by 2017, a 77% increase from 2006 levels of $68.6 billion.
Orci accents Acento.
Roberto Orci has joined Acento as President, reporting to CEO Benito Martinez-Creel. Orci brings to Acento an outstanding reputation for building brands and getting results. Orci and Martinez-Creel will work closely together to revamp agency services, open new divisions, and propel the overall agency business.
Hoyt named President & COO of The Bravo Group.
Eddie Gonzalez, Chairman of the Bravo Group and Chairman of Y&R Latin America, announced that he is consolidating the five offices of the Bravo Group under the single leadership of Eric Hoyt, effective immediately. Hoyt is currently President of Y&R, Wunderman and Bravo Miami.
López Negrete Communications West lands NBC Universal Pictures Group.
Houston-based López Negrete Communications was selected as Hispanic AOR (includes national and local Hispanic media planning and buying) for NBC Universal Pictures Group after a review process.
López Negrete is handling both the Theatrical Release business as well as the Home Entertainment (DVD) portion of the business.
The Tres Amigos … a new Hispanic Agency!
The birth of a new Hispanic agency is about to be announced in the next couple of weeks. Headed by creative director Paco Olavarrieta, account man José E. Arandia and marketer Manuel Wernicky, the agency will have a link to medium size conglomerates of MDC Partners.
Reynolds Wrap Aluminum Foil unwraps first Spanish-language ads.
The durability and versatility of Reynolds Wrap Aluminum Foil will be highlighted in television and radio ads that begin airing this week. The new creative will be seen in the United States, Puerto Rico, Mexico and Panama.
