The Mexico Tourism Board (MTB) has selected Machado/Garcia-Serra Communications (MGS) as agency of record for media planning and buying in the United States and Canada. MGS will begin working immediately on the $40 million dollar media account to promote the benefits of travel to Mexico among General Market and Hispanic audiences in the United States, as well as consumers in Canada. The assignment of lead media responsibilities for North America concludes an extensive agency search for which MGS publicly bid. MGS was selected over several agencies for compliance in several required areas that included agency infrastructure, credentials of personnel, and overall agency capabilities.
Ad Agency
Tapestry elevates Marroquin to SVP.
Tapestry announced the elevation of Elena Marroquin to SVP/Director of Strategy. She had been VP/Director of Strategy for the past five years, leading Hispanic strategy for client Procter & Gamble and overseeing multicultural activity within SMG.
El Arca launches.
El Arca (The Ark), a new Hispanic communications agency based in Los Angeles has launched offering companies opportunities for their brands to connect and building buzz with Hispanic consumers. El Arca services include ad production for television, radio, print and digital, media planning and buying, and multicultural and globalization solutions.
dRM DDB names new President/CCO & changes agency moniker.
DDB North American President Dick Rogers announced today key executive changes at dRM DDB. Eduardo del Rivero, who served as President & CEO of dRM DDB since 1994, has announced his retirement from the company. Assuming the role of President & Chief Creative Officer of the agency is Luis Miguel Messianu, who was an agency founder and has been the CCO since the agency’s inception.
Nobox redesigns Mozilla Store.
Earlier this year Mozilla once again tapped Nobox to redesign its Mozilla Store; this follows the highly successful Nobox redesign of Mozilla.com, launch in October of 2006 as well as Nobox marketing efforts on Firefox 2, which among other tactics involved the design and placement of multiple banners.
GlobalHue shuffles and adds to New York Hispanic Team.
GlobalHue announced the appointment of Tony Hidalgo as the new Senior Vice President/Executive Creative Director, Nelson Garcia as Senior Vice President/Executive Media Planner and Buyer, and the promotion of Liz Silvi to Senior Vice President of Accounts for GlobalHue’s Hispanic division at GlobalHue-New York.
2010 US Census to GlobalHue.
The Census Bureau announced that it has awarded its 2010 Census communications contract, worth an estimated $200 million, to Draftfcb of New York.
Allstate at Lapiz.
Chicago-based Lapiz has been awarded the Allstate Insurance account for the Hispanic Market after a rigorous review. The account previously was with Los Angeles based La Agencia de Orci. The loss of Allstate is considered a major loss for the agency.
2007 Hispanic Account Planning ‘Excelencia’ Awards .. entry form.
Team up with your creative partner and account managers, tell us your story in all its greatness, attach your work and send it in. Join in the celebration.
Plastilina takes shape in Los Angeles.
Based in Santa Fe Springs, California, Plastilina (Spanish for “play dough”) is a new Latino-focused, lifestyle marketing communications agency that delivers top-shelf creativity and targeted, actionable strategies designed to reach “New Generation Latinos.”
The Intelligent New Business Survey.
The Intelligent New Business Survey seeks to understand how marketing communications agencies should best engage with prospective clients for the purpose of winning new business. We polled opinion from 150 US corporations regarding three areas where accurate insights are critical for agencies to be successful with new business activity. We put a series of questions to marketing decision-makers to confirm: (1) what prompts them to search for a new agency, (2) the most effective ways for agencies to engage with them, and (3) the reasons they choose one agency over another.
Announcing the 2007 Hispanic Account Planning ‘Excelencia’ Awards.
For the second year in a row HispanicAd.com and the Association of Hispanic Advertising Agencies (AHAA) bring us The HispanicAd.com Account Planning Excelencia Awards.
Six new Hispanic package designs for GAMESA by UNO Latino Branding.
Minneapolis based UNO Latino Branding announced that a newly redesigned line of children’s cookies has hit store shelves across the United States. UNO was granted the opportunity to develop the new branding and packaging design for six popular GAMESA brand cookies. GAMESA is the largest cookie manufacturer in Mexico and subsidiary of Frito-Lay North America.
