Ad Agency

iNSPIRE! announced the agency’s relaunch as an independent, minority-owned firm targeting Hispanics. The agency was part of Dallas-based Moroch Partners.

After the industry-required 90-day transition period, the MAZDA account completed its exit from its former Latino agency, The Bravo Group, and moved its business to its new AOR, d expósito & Partners in New York.

OP ED: Have you read the opinion piece by Gary Bentz titled “Creativity Is My Culture – Why I Didn’t Open a ‘Hispanic’ Shop” in AdAge.com under the Small Agency Diary blog section? By Gene Bryan – CEO of HispanicAd.com

Hyundai Motor America (HMA) announced that it selected LatinWorks as its national Hispanic marketing and advertising agency of record. The selection was announced following presentations by five agencies at HMA’s national headquarters in Fountain Valley, Calif. last week.

Just on the heels of getting $30 million in new financing, Florida based Batanga has assigned Hispanic AOR responsibilities to Austin-based LatinWorks for their internet property and college oriented platforms.

The internet music site held a rigorous agency search under the stewardship if Rick Marroquín – Chief Marketing Officer of Batanga.

Bromley Communications announced the recent appointment of Alejandro Clabiorne of Integrated Touchpoint Director. In that newly-created position, Clabiorne will use his extensive media expertise to instill creativity across disciplines and agency departments.

The Advertising Council announced the launch of a Spanish site area on AdCouncil.org that will help to expand the reach of its public service advertising campaigns to the Spanish-speaking community in the U.S.

PlanetWoot announced its re-branding as an Integrated Cross-Cultural Marketing Communications Agency.

Christopher Campos – Executive Vice President & Director of Client Services for GlobalHue’s Hispanic division, along with Ricardo Trejo – Executive Creative Director and Mark Gonzalez – Creative Director have stepped down for their post at the agency. Global Hue was coined ‘Little Bravo’, since many of the top management team and other once worked at The Bravo Group under Daisy Exposito, now CEO of New York based d’exposito & partners.

The Nielsen Company launched their summer Hispanic consumer engagement initiative with the premiere of their “telenovela”, to demonstrating and informing consumers about the Nielsen Local People Meter technology at the Fiestas Puertorriquenas event in Humboldt Park, Illinois.

Tere Zubizarreta passed away after a hard fought battle with cancer.

Zubizarreta was best known as the founder and CEO of Zubi Advertising, one of the nation’s largest Hispanic-owned advertising agencies. A proud Cuban-American, she was one of the community’s most beloved leaders and visionaries – a charismatic and imaginative human being who devoted her life to helping others. She was also actively involved in her South Florida community, serving as the first Hispanic woman to be elected to the Board of Governors and Committee Chair of the United Way of America. She also served on the board of directors for the Orange Bowl Committee, Beacon Council and Miami Children’s Hospital and was a co-founder and former chairperson of FACE, Facts About Cuban Exiles.

Verizon Wireless has consolidated all Hispanic responsibilities at Detroit-based Global Hue.

A group of five Latina marketing agency principals from throughout the country today announced the formation of the Latina Agency Alliance (LAA), a coast-to-coast network of advertising, marketing and communications services targeting the Latino market.