Ad Agency

New York advertising agency Latinvox is set to launch the new creative campaign developed for the latest edition of the New York International Latino Film Festival, which opens on July 24th. The multi-platform campaign consists of television, print and out of home advertisements, as well a website.

During the America Revolutionary War, John Paul Jones supposedly uttered these words in the midst of a fierce battle against a far superior British fleet. He actually yelled them — otherwise the Brits wouldn’t have heard. With the seemingly overwhelming odds that a small agency will succeed, I identify with Jones’ attitude. It’s so easy to get discouraged by all of the negative things that can happen in this business. Like today, the air conditioner isn’t working on my side of our offices. Courtesy of Advertising Age.

QuePasa.com has named San Antonio-based Creative Civilization as its new agency of record.

The San Antonio-based advertising agency, led by Al Aguilar and Gisela Girard, will partner with QuePasa Corporation Chairman and CEO, Robert B. Stearns, to enhance the website’s overall reach and relevance to Hispanic consumers and business to business audiences.

Miller Brewing Company announced that Houston-based Lopez Negrete won its Hispanic agency of record designation for the Miller Lite brand following a competitive pitch.

Aflac announced that it is adding Momentum Worldwide and Zubi Advertising as the latest members of its marketing agency roster. The two agencies will add event activation and Hispanic consumer outreach capabilities to Aflac’s marketing strategy.

A tour of the five agency finalists in the review is in the works for Batanga executives to have a chemistry check between their team and the individual agency teams.

The agencies on the shortlist are: