Ad Agency
Agencies and New Business- Searching for a Pot of Gold
The year starts full of optimism and hopes that the new business world of vagaries, misdirects, and illusions will suddenly transform into a new world with a rich bounty for the taking. By Steve Boehler - Founder of Mercer Island Group
2022 Hispanic Market Thought Leaders available for FREE DOWNLOAD
HispanicAd presents our 9th edition of the Hispanic Market Thought Leaders. Every edition we strive to cover important marketing topics in our Industry and highlight The Top Marketing executives for their contributions to our Industry.
New Business Pitch Concerns with the 4A’s Matt Kasindorf
A couple of months ago, the 4A’s and ANA released a joint report from their Agency Search Simplification Initiative. It contained results from a survey of 100 agency leaders and 41 clients about priority concerns in new business pitching. The report revealed some significant areas of misalignment between brands and agencies, which are ripe for improvement. By Mark Duval - The Duval Partnership
2022 Global End of the Year Forecast [REPORT]
In a world beset by economic uncertainty, advertising has been thrust into the spotlight as a sort of bellwether for Big Tech and retail commerce. Held up to that light, the narrative surrounding the health of the global advertising economy is not altogether negative. We now believe that global advertising growth for 2022 will be 6.5%, excluding U.S. political advertising. This is lower than our June forecast when we estimated 8.4% growth; however, this is primarily the effect of lowered China expectations. Ex-China, growth is forecast at 8.1% for 2022.
d expósito & Partners taps Andy Checo to Lead PR and Social Media
d expósito & Partners (DEX) announced the addition of Hispanic PR industry veteran, Andy Checo, as managing director of the agency’s PR and Social Media practices. Checo brings to the agency over 20 years of specialized experience in connecting brands to diverse audiences, with specific expertise in the must-win US Hispanic market; a business imperative for any brand.
Agencies feel comfortable being honest with clients
Agencies are increasingly comfortable with being honest with their advertiser clients when it comes to performance evaluation, according to new research from the World Federation of Advertisers and strategic partner Decideware.
Roberto Orci joins The Ant Society
Veteran ad agency executive, Roberto Orci, has joined multicultural agency The Ant Society as Managing Partner. He is joining the award winning creative head Hans Castro-Gallo.
Pepe Aguilar named Executive Creative Director at GALLEGOS United
In this role, Aguilar will be based on the company’s Huntington Beach, California campus, and head up all creative on both campuses of GALLEGOS United, which is part of the independently owned UNITED COLLECTIVE communications group. He’ll also work closely with the leaders of fellow UNITED COLLECTIVE agencies, digital agency CANVAS United and public relations firm ROX United.
Marketing Relationship Survey: Agency-Client Relationship in 2022
For the past four years, Setup has conducted a Marketing Relationship Survey to take the pulse on how Companies (Brands/Clients) and Marketing Agencies operate and work together. Because we live in the space between Brands and Agencies, we are in a unique position to bridge any gaps - in communication, work style, work needs, and more. In that vein, we’re excited to share the results of this year’s survey to provide insight and perspective on the current state of Agency-Client relationships.
A change in conversation about advertising
As the global media market evolves, businesses' views on advertising are shifting from being perceived as a cost, to a strategic benefit. Even though high inflation and increased competition are challenging the advertising industry, we uncover why brand building and maintaining media investments is crucial in times of economic downturn.
Republica Havas wins Seven Awards at El Ojo de Iberoamérica, Including Two Gold Ojos
Republica Havas took home seven awards across four categories, including two Gold Ojos, at international awards festival El Ojo de Iberoamérica. Additionally, the agency’s Chief Creative Officer (CCO), Tony Waissmann, was named Best Creative of the Year for Argentina. Waissmann joined Republica Havas as CCO in April 2022, relocating to Miami from Buenos Aires.
Havas Media Group North America launches Multicultural Media Practice
Havas Media Group (HMG) North America has announced the full U.S. rollout of its specialized multicultural media practice to help brands meaningfully engage Hispanic, African American, Asian American and LGBTQIA+ audiences and consumers. The agency has appointed Anabela Bonuccelli, EVP Portfolio Lead to oversee the practice in the U.S.
How We Talk About the Outlook for Ad Agencies Matters
There were quite a few studies published recently about the outlook for agencies, and last week it seemed like the industry publications ran with them all at once. I may have read one too many negative projections, and the cumulative effect was a little deflating. And it could be just a coincidence, but conversations and opportunities seemed to become more hesitant, too. By Mark Duval - The Duval Partnership
erenzia beauty selects BeautifulBeast
Independent agency BeautifulBeast is collaborating to launch a new beauty brand: erenzia beauty.
The Vida Agency forms Advisory Board
The TVA Advisory Board will be a source of independent, executive-level business expertise and mentorship to steer continued growth and profitability for the company. The following inaugural members were carefully curated to provide seasoned insights on finance, strategy, operations, and business development to help scale the agency effectively and efficiently.
Elizondo named CCO at Conill
Conill announced that Veronica Elizondo has been promoted to the role of Chief Creative Officer, joining the agency's executive team effective immediately. She most recently served as Executive Creative Director of Conill's Toyota business and was deeply involved in new business initiatives.
Top 5 Things for Ad Agency Leaders to Know Now
There were so many important things to discuss this week that we couldn't pick just one. Instead, we're trying something a little different, focusing on the top five things that moved us this week—and all are valuable for agency leaders to know. By Mark Duval - The Duval Partnership
Why I love marketing procurement
It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines why marketing procurement is proving to be an attractive career.
Why Agencies Need To Take Back The Right To Show Work
Is your agency shortchanging itself with missed opportunities to leverage its creative output—and the business successes generated by its work? By Mark Duval - The Duval Partnership
Henao named Chief Operating Officer at WOW MKTG
WOW MKTG announced the promotion of Betsy Henao to Chief Operating Officer (COO). Betsy will oversee all operational activities for the agency, identifying and leveraging all available resources to achieve maximum efficiency and further increase productivity.
