Ad Agency
de la Cruz celebrates 37 years of progress, achievements and sustained growth
de la Cruz agency in San Juan Puerto Rico, affiliated with the multinational Ogilvy, celebrates more than three decades of vision, innovation and evolution in the communications, marketing and advertising industry. With 37 years to its credit, the agency expands its footprint by expanding its services and opening new offices.
An Agency Perspective on Talent Recruitment & Retention Strategies Reporting & Analytics [REPORTS]
Recruiting and retaining talent has become one of the most pressing topics for agencies and marketers alike. As a result, it is sometimes challenging to determine a suitable candidate for any given position given the wide range of candidate expertise.
5 Things For Agencies To Know About Pricing Strategy
Agencies are facing a perfect storm of conditions, including rising costs, declining new business opportunities, and clients asking them to (once again) do more with less—despite stretched budgets and resources.
Kellogg Company Recognizes Captura Group for Diverse Partner Investment and Support
Captura Group was recently recognized by Kellogg Company as the 2021 recipient of the Sojourner Truth Award, acknowledging the agency as their certified diverse partner with the highest spend with other diverse companies in 2021.
Betances named Director of People and Engagement at Republica Havas
Republica Havas announced that Stephanie Betances has joined its team as director of people and engagement. With experience across several industries, she brings a deep understanding of employee relations, learning and development, benefits, team engagement, and more.
Lopez Negrete Communications named Hyundai Motor America’s Hispanic Marketing Agency of Record
Lopez Negrete Communications has been chosen by Hyundai Motor America as its U.S. Hispanic marketing agency. The award-winning agency will deliver strategic marketing campaigns targeting the technologically savvy U.S. Hispanic consumer.
Guidelines for Diverse Media Suppliers
The ANA and the 4A’s unveiled a comprehensive list of guidelines designed to help diverse media suppliers improve and strengthen their partnerships with marketers and agencies.
Alcazar named EVP Managing Partner & Executive Creative Director of 305 Worldwide
Horizon Media named Roberto Alcazar, EVP, Managing Partner, Executive Creative Director of 305 Worldwide, Horizon’s culture-first creative agency. He assumes this role after two years as the Creative Director of the agency.
Finding Agency Opportunities Amid Challenging Economic Conditions
Much discussion has occurred on the outlook for agencies since we last wrote about the changing economic headwinds. It’s time to revisit the topic and layer on some additional considerations, with a focus on what agencies should be doing now. By Mark Duval - The Duval Partnership
Republica Havas Health launches
Havas Health & You and Republica Havas announced the creation of a new agency, Republica Havas Health, to help foster health equity for multicultural patients and consumers. Republica Havas’s new division will be led by Co-founder, Chairman and CEO Jorge A. Plasencia, and will leverage the scale of HH&Y to reach brands and consumers across the United States, with quick global expansion plans.
LATIN2LATIN MARKETING + COMMUNICATIONS announces promotions
Following the constant and consistent growth within the marketing field, Latin2Latin Marketing + Communications (L2L) has announced the promotions and appointments of several of its executives in key positions, under the administration of Arminda Figueroa, CEO and Founder of L2L.
Marketing facing “worst-ever” talent crisis
Nearly half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent, topping off at 54% among agencies, according to new research from WFA and global media advisors, MediaSense.
PROCUREMENT still a thorny issue for Marketers & Agencies [REPORT]
There’s good news and bad news in the world of marketing procurement, according to a new report from the ANA.
Chispa names Sensis as PR Agency of Record
Chispa, a dating app designed for Hispanic singles in the United States, has named Sensis as its new PR agency of record, leading both earned media and public relations.
Agency rosters face ongoing reform and revamps
Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the WFA and The Observatory International.
Evolution of the Advertising Agency Business [INFOGRAPHIC]
4A’s R4A's Research Exclusive Content logo research illustrates ad agency employment, growth in agency revenue, fastest growing ad hubs, share of advertising expenditure by medium, and more to keep you abreast of agency trends.
Clock Watchers No More
“Companies Want Lawyers to Kill the Billable Hour," reads the headline in a recent issue of the Australia Financial Review. Around the same time, the marketing publication Campaign ran an article titled "Wary Marketers Sour on Billable Hours." Could it be that the hourly is rate is finally, at long last, marked with an expiration date?
Why the agency selection process is broken – and how to fix it
Something is rotten in the state of advertiser-agency relationships – indeed, several things are rotten – and this is manifested most clearly in the broken agency selection process. Reviewing prospective agency partners is now too onerous, costly, and time-consuming on both sides. Selection criteria are dominated by costs saved rather than value delivered. In many cases, there’s been an erosion in trust between advertisers and their agency partners.
Innovation Español launches
San Diego-based InnoVision Marketing Group has launched InnoVision Español, adding to their portfolio of in-house services that include digital media, traditional media, web development, design, public relations, film production and more.
Underspending in 50% of Media Plans Jeopardizing Maximum ROI [REPORT]
According to the report, about half of marketers are not spending enough in a channel to get maximum ROI. While a poor ROI might cause brands to pull back on spending, Nielsen found that spend often needs to be higher to break through and drive returns. Nielsen's "50-50-50 Gap" states that while 50% of media plans are underinvested by a median of 50%, ROI can be improved 50% with the ideal budget.
