Ad Agency
When Agency Values & Politics Impact New Business
Between climate change, DE&I, and now abortion rights, many agency leaders are having more conversations about what their values are — and how those values are reflected. By Mark Duval - The Duval Partnership
How to Build a Disruption-Proof Agency From a Foundation of Fresh Consumer Data [REPORT]
What is your agency doing to prevent client churn, grow existing clients, and keep up with a disruption-ridden consumer landscape? Today’s most successful agencies rely on the freshest data to crank out high performing campaigns, dominate new business, and stomp out silos – especially amid disruption.
Omnicom Group publishes DE&I Report
Omnicom Group released its first stand-alone diversity, equity and inclusion (DE&I) report. The report, "Responsibly Relentless: Equity for All," outlines the company's key areas of focus for DE&I and includes 2021 U.S. diversity metrics, key performance indicators (KPIs) and our strategic framework to ensure DE&I permeates all business operations, employee and client experiences, and partnerships.
Recession looms. Marketers, you know what you should do, right?
Let me put this as simply as I can. Recession is not a one-size-fits-all event. How brands, sectors, and countries fare varies. If you brand is in decent shape, stay the course. If not, it is time to consider alternative strategies. And if you want a more detailed refresher than this, read on. By Nigel Hollis
What Agencies Need to Know As We Face Economic Headwinds
What should agencies keep in mind amid inflation, rising interest rates, and uncertainty about the future? Here’s what’s going on in Adland and how you can prepare.
To Amplify Connection and Cultural Relevance Across Its Brands, Pernod Ricard USA Appoints Multicultural Agencies
Pernod Ricard USA announced it has selected four agencies to support its storytelling and marketing efforts, to better represent Black, Asian American Pacific Islander (AAPI), LGBTQ+ and Hispanic/Latino communities across the U.S. — Casanova//McCann, Che Creative, Titanium Worldwide LLC and PLAN C Agency.
Do you need to review your incumbent agency? If so – don’t launch a pitch
This post is by TrinityP3 Business Director, David Angell. David has extensive commercial and media experience gained most recently as the Regional Chief Operating Officer at Havas Group and through an almost twenty-year career in media agencies, which he uses to help drive optimal results for TrinityP3 clients. Do you know what I love? I love being able to recommend to a client that a pitch is not the answer.
Emigdio Rojas Named Managing Partner at Simplicity
Simplicity announced the appointment of Emigdio Rojas as managing partner to lead its operations in the United States.
Latin2Latin Marketing + Communications alliance with Digo Media
Latin2Latin Marketing + Communications (L2L), and Digo Hispanic Media Group (Digo), announced their alliance and partnership, consolidating strategic marketing and communications services with the support of their digital proprietary platforms and artificial intelligence to meet the needs of this hyper-growth segment.
What is a Good Prospect Experience, and Why Do Agencies Need It?
Most people are familiar with user experience (UX) and customer experience (CX). At The Duval Partnership, we’ve become increasingly focused on the concept of the prospect experience (PX™). But what does that mean exactly, and why should agencies care about it? By Mark Duval - The Duval Partnership
What must marketing provide for agencies to make sound business decisions on pitching?
The recent demands of marketers have been for agencies to be more transparent, particularly in their media dealing on behalf of their clients. ISBA and the ANA were vocal in their demands for greater transparency. But it will be interesting to see how marketing and particularly procurement respond to the demands of agencies to be more transparent and accountable in their agency selection process, which should be a cornerstone of the IPA and ISBA Pitch Positive Pledge.
The Vida Agency awarded Seattle’s SDOT Transit Plus Multimodal Corridor Outreach Contract
TheSeattle based Vida Agency (TVA) was chosen by Seattle Department of Transportation (SDOT) to lead a multi-year Transit Plus Multimodal Corridor Outreach contract. Led by TVA, the collaborative team to help SDOT improve mobility throughout the completion of RapidRide H Line Delridge, Route 7, and Route 44 will also include ECOSS, Black Stax, Equitable Future, and Andromeda
Saif Ishoof named Innovator in Residence at Republica Havas
Republica Havas announced that Saif Ishoof, founder of Lab22c, has joined its team as Innovator in Residence. The Miami-based agency is also announcing new work with eco-conscious blockchain company Algorand and with the global tech event eMerge Americas.
Isaac Mizrahi named CEO of ALMA
Modern culture agency alma has named Isaac Mizrahi as the agency’s Co-President and Chief Executive Officer. Previously serving as COO, Mizrahi will continue to lead the agency’s overall growth, building on its recent success and new business wins, including 18 new partners which have been added in the last 18 months.
Could Overreliance On Friendly Leads Hurt Your Agency New Business?
In recent years, I’ve noticed a pattern. It tends to occur with agencies that are part of a network or holding company—though it can happen with any agency. It is the conflation of cold leads with warm or hot leads. And it ends up hurting agencies because it can give them an inaccurate view of how they present themselves to prospective clients. By Mark Duval - The Duval Partnership
Luis Miguel Messianu named Global Chief Creative Officer for DDB Worldwide McDonald’s Account
DDB Worldwide has named the alma agency’s Luis Miguel Messianu as Global Chief Creative Officer on McDonald’s. Working in partnership with Dave Kissel, DDB McDonald’s Global Business Lead, as well as local agency teams, Messianu will oversee the creative output of the McDonald’s brand across 46 markets, where the DDB network is responsible for the account.
Tony Waissmann named CCO at Republica Havas
Republica Havas announced that Tony Waissmann is joining its executive team as chief creative officer (CCO). Co-founder Luis Casamayor, who formerly held the role, has been named creative chairman
How To Build A Powerful Agency During Tough Times
Workplace dynamics have shifted dramatically since COVID. We have fewer face-to-face interactions and more of us are working from home. Employees are reassessing their personal situations which has resulted in decreased loyalty with firms struggling to retain staff. This is especially true for advertising agencies. By Roberto Orci
When Should You Advertise vs. Engage Public Relations?
Sometimes it is hard to tell how to best build awareness and interest in your company. Should you invest in advertising or public relations? Or both? You may need some guidance to figure it out. By Patty Caballero, founder and principal of PSC Consulting
What Your Agency Needs To Know About Opportunities In The Metaverse
Most people still have only a vague idea of what the metaverse is — and this shallow understanding only seems to feed the sense of urgency and fear of missing out on opportunities in the metaverse. by Mark Duval - The Duval Partnership
