Sears Holdings Corporation announced that it has chosen MPG, the US based media company of global agency Havas, as the company’s new media planning and buying media services agency of record effective May 23, 2007.
Ad Agency
Sears & K-mart media buying @ MPG.
According to Adweek, Sears/K-mart has shifted their estimated $740 million plus media buying responsibilities to MPG. Incumbent Mind Share and MEC Interaction defended the account. Carat and Horizon Media also pitched.
English180 selects ADN as Hispanic AOR.
English180 selected ADN Communications as its Agency of Record.
Zubi resigns Progressive Direct.
After a 3-market test in the Hispanic market in Q4 of 2006, Zubi Advertising has decided to part ways with Progressive Direct due to a repositioning of auto insurance company‚s brand strategy and focus for the Hispanic market.
Grupo Gallegos resigns Tecate.
Heineken USA announced that Grupo Gallegos has resigned the advertising assignment for the Tecate Brand, ending their two and a half year relationship. The Tecate Brand advertising assignment includes responsibilities for Tecate and the new Tecate Light.
Verizon taps elite corp of advertising and brand agencies.
Verizon announced a strategic initiative that creates a unique advertising team comprised of ten of the nation’s leading brand and advertising agencies.
Upfront 2007 – 2008: Telemundo.
Telemundo revealed its 2007-2008 original programming slate at its Upfront presentation held at New York City’s Radio City Music Hall. The Upfront presentation was hosted by Don Browne, President, Telemundo and Steve Mandala, Senior Vice President, Sales and Marketing & Distribution, Telemundo and NBC Universal Networks.
Acento takes off with Alaska Airlines.
Acento, a Los Angeles, California-based independent marketing communications agency, lands strategic planning and creative duties for Alaska Airlines as the carrier’s marketing agency of record.
Goya Foods launches integrated branding campaign to Latinos & mainstream cooks.
Goya Foods, Inc. this week launches an extensive new brand advertising effort, part of an integrated marketing campaign representing the largest single investment in the history of the company.
Leveraging the huge popularity of Latino cuisine in mainstream American culture, the new advertising positions Goya as the ultimate provider of “authentic” Latino ingredients and foods for various generations of Hispanic consumers as well as a new segment in the general market of enthusiastic cooks with a passion to create, experience and share authentic ethnic foods at the family table.
C.O.D is Sidral Mundet Hispanic AOR.
Novamex has assigned the US Hispanic market advertising and marketing responsibilities for Sidral Mundet to Miami based CreativeOnDemand (C.O.D.).
Latino Marketers and Agencies Set Out to Explore Virtual Worlds.
Hispanic marketers and agencies are using Second Life to gain experience in creating virtual worlds to appeal to Latinos, who are more likely to play online games than their general-market counterparts. By Laura Martinez Ruiz-Velasco / Advertising Age.
