Ad Agency

Bromley Communications, the nation’s leading Hispanic strategic marketing and communications agency announces the promotion of Tomas Ruiz, III as Director of Media Buying Services and Kim Chance as Director of Media Planning Services.

Mazda USA as selected New York based d exposito & partners as their Hispanic AOR. The Bravo Group previously handled the account.

CVS/Pharmacy has assigned Hispanic AOR responsibilities to Conill Advertising. The finalists were AccentMarketing, Conill, The Bravo Group and Dieste Harmel & Partners.

Abece, which handled the account previously was not a finalists.

Last week during the Association of Hispanic Advertising Agency conference in Chicago, the finalist of the CVS/Pharmacy contenders of the Hispanic AOR assignment presented their final programs to earn the assignment.

Contenders AccentMarketing, Conill, The Bravo Group and Dieste Harmel & Partners await the decision.

Abece, which handled the account previously was not a finalists.

Conill has won the American Association of Advertising Agencies’ 2007 O’Toole Multicultural Award. The honor was presented to Conill EVP, Managing Director Cynthia McFarlane during the 89th annual AAAA management conference, held in Naples, Florida on Friday, April 20.

Allianz Life has announced that New York-based marketing services firm Grupo PyR, LLC, has been named as Hispanic Agency of Record effective immediately. The firm will handle marketing strategy, media and public relations and community outreach for the U.S. Hispanic Market.

Chicago advertising agency Lápiz has been selected by H&R Block as the agency of record for the U.S. Latino market, responsible for executing targeted communication across television, radio, OOH, web and other related efforts.

The Bravo Group announced the appointment of Tony Sarroca as Chief Creative Officer.

Sarroca joins The Bravo Group from Prolam Young & Rubicam in Santiago, Chile, where, as Partner and Chief Creative Officer, he helped build one of the most creative agencies in the country and was voted best Creative Director in Chile (2001) by El Ojo de Iberoamérica. This year the same Festival ranked him amongst the top twenty Creative Directors in the Region.

Luis Miguel Cuenca, a marketing veteran with more than 15 years’ creative experience at agencies in both Mexico and the U.S., has joined Latina-owned Market Vision as VP/Creative Director.

Wachovia has named ROJO Hispanic Marketing as the agency-of-record for its Hispanic marketing initiatives. In this position, the North Carolina based firm will handle all marketing communications functions including mass media, direct marketing, public relations, community relations/grassroots programs and media buying as well as strategic planning for Wachovia’s U.S. Hispanic banking efforts.

VRTC COM, the US branch of the Mexican communication and advertising agency Vértice Comunicación, officially opened its doors for business in January, 2007. Its central offices, located in Los Angeles, CA, will work towards growing the Hispanic market in the US.