Ad Agency

Developments in digital marketing and media are happening at such breakneck speed that marketers must prepare to navigate them–or be left behind. The same goes for the agencies that advise them. But the consensus among a panel of experts appearing at OMMA Hollywood earlier this week is that they’re not ready, not by a long shot.

RCN Corporation announced that it appointed New York-based advertising agency OLE to create marketing programs in support of its industry-leading Hispanic offerings.

Jackie Bird, President and CEO of Winglatino announced the opening of a new office in Miami and key leadership appointments.

The new Winglatino office, its third unit now in Miami, will provide channel planning and activation services for clients who seek expanded opportunities to connect with Latinos in the U.S. via culturally relevant, in-context marketing outreach. Key clients to be served include: Goya Foods, Time Warner Cable / Los Angeles and US Bank, among others.

With presenters and attendees coming from as far away as Connecticut, Miami, Dallas and Laredo, San Antonio’s Hispanic Marketing leaders recognized eight local Hispanic Advertising Agencies and enjoyed an unprecedented opportunity to view their outstanding work for national clients.

Raul Toraño and Richard Amundsen are working together in Miami-based Contacto Hispano, a marketing strategies firm to help advertisers target the US Hispanic Market.

DirecTV, Inc. has named Euro RSCG Latino as the creative and media agency-of-record for its Spanish-language programming service. In this position, the New York-based firm will handle all marketing communications functions.

The account was handled previously by The Vidal Partnership, who decided not to defend the account in the review due to strategic differences with DirecTV.

After getting over the Calle Ocho festivities we have a post script, the CVS Pharmacy account has placed the Hispanic AOR responsibilities up for review. Incumbent Miami-based Abece is defending and other major Hispanic national agencies are furiously pitching the account.