Ad Agency

Batanga under the marketing leadership of Rick Marroquín – Chief Marketing Officer will have one of the first truly “OPEN” agency search processes in our industry without an agency review consultant. RFP is open to agencies that feel they deserve to pitch the account. CLICK on link for more information.

Publicis Groupe is restructuring its multicultural media-buying behemoth Tapestry to give Starcom and MediaVest each their own unit for multicultural media. Tapestry’s media billings in 2006 were about $750 million, with U.S. Hispanic business accounting for more than two-thirds of the total and African-American about one-third. Courtesy of Advertising Age — Laurel Wentz.

According to Advertising Age, Korean automaker Hyundai has terminated their contract with Miami-based del Rivero Messianu DDB. A search for a new agency is eminent. Story by Laurel Wentz.

We are in a middle of a storm. New media and consumer-generated content has us all dizzy and confused. In response to these shifts, small and medium-sized agencies develop a sort of paranoia and begin to create new departments, new fancy positionings, and recycle tools with cool sounding names. In the meantime, big networks buy more digital shops. In some dramatic instances, agencies end up changing their business models and offering to something absolutely different than what they were intended to in the first place.

The American Association of Advertising Agencies issued a new position paper, “Best Practice Guidance: Ownership of Agency Ideas, Plans and Work Developed During the New Business Procedure.”

ADN, Spanish for DNA, launches with to respond to Hispanic advertisers’ need for delivery of a unified brand message across multiple communication platforms combined with an increased level of accountability.

Halim Trujillo has been tapped to manage and create the New York based MindShare multicultural unit to work with current WPP Hispanic and mainstream agencies.