Ad Agency

By now, most of you probably know that most of Boston was locked down in traffic jams and mass transit delays because of a guerilla marketing campaign gone bad.

Amtrak has named Images USA , a multicultural marketing communications leader based in Atlanta, as the railroad’s multicultural advertising agency of record for both its nationwide long distance service and its premium Acela Express service between Boston and Washington, DC.

Hispanic moms nationwide are learning more about the importance of making good beverage choices for their children and families largely due to the Milk Processor Education Program’s latest campaign. New television advertising, created by SiboneyUSA, targeting the Hispanic audience, was launched earlier this month.

LatinSphere Advertising commits to Experiential Marketing with the appointment of Matt Neidl as Director of the department. Neidl joins the LatinSphere team adding over 10 years of experience in Account Management, Promotions, and Retail Marketing.

This year’s Spanish-language campaign, developed by Long Beach based Grupo Gallegos, consists of three-30-second TV spots. ‘Dreams’ and ‘Laughs’ will debut Monday, January 29, 2007 and run until May 2007 with the third installment ‘Law of Gravity’ rotating in beginning May 14th.

U.S. Multicultural Group is launching under the leadership of Leila Winick – Executive VP – Managing Director.

Hunt’s Snack Pack pudding launched their first ever advertising campaign directly targeting Hispanic consumers.

The ads, scheduled to air in key Hispanic markets on major Spanish television networks, employ computer-generated imaging technology that allows viewers to experience the ads in an innovative way.

Infiniti is launching its first Hispanic marketing effort via Miami based MARCA Hispanic with the launch of the newly redesigned Infiniti G35.

DirecTV has sent out an RFP to several agencies for the Hispanic AOR assignment. The Vidal Partnership (TVP) will not defend.

Jackie Bird, President and CEO of Winglatino, announced that the agency has fortified its national presence and capabilities, consolidating the management of its New York and Los Angeles offices. Bird will now serve as President and CEO of both operations, which had until now been managed independently.

New York-based OLE announced a new organizational structure after the sudden departure of the highly acclaimed Creative Director and founding partner Paco Olavarrieta.

In an innovative solution to the chronic talent shortage facing the U.S. Hispanic market, one Latino shop is going where the creatives are: Buenos Aires. Los Angeles-based independent Grupo Gallegos is opening an office this month in Argentina, where creative teams are starting work on Comcast, the California Milk Processor Board and other U.S. clients. — Laurel Wentz.

Tracey Decker at the end of January will be departing MEC Bravo in New York to join Universal McCann in New York as the Sr. VP Group Media Director on Hispanic initiatives for the Johnson & Johnson account which also includes many Pfizer accounts.