Wal-Mart announced the roster of advertising agencies it has selected to implement its marketing campaigns going forward.
Houston based Lopez Negrete Communications keeps Hispanic AOR responsibilities after a very competitive review that included Accentmarketing and LatinWorks in the final round.
Lopez Negrete Communications has been chosen to steward strategic and creative direction for ConAgra Foods’ ACT II Popcorn. In addition, the agency will assist with strategy and creative support for other ConAgra Foods brands such as Reddi-wip, Egg Beaters and Healthy Choice.
Zubi Advertising announced the formation of iZubi – a dedicated integrated marketing team that will lead the agency towards more innovative and memorable campaigns for its clients that forge deeper brand relationships with the evolving Hispanic consumer base. iZubi signals a reconsideration of mass media solutions in an era where consumers are seeking alternative methods to interact with products and messages.
U.S. Hispanic shop Conill was named Advertising Age’s Multicultural Agency of the Year today. The Saatchi & Saatchi-owned agency, part of Publicis Groupe, was chosen for a combination of impressive 2006 growth, exceptional results for its clients like Toyota, T-Mobile and Procter & Gamble, and award-winning creative work.
Federico Traeger has joined the creative team at Lopez Negrete Communications as Creative Director reporting to VP Executive Director Javier Gonzalez-Herba.
MediaMonitors has just released the Top 10 Hispanic advertiser on Hispanic Radio. Univision Network and TeleFutura Network are two of the Top 10 advertisers. But, we must realize the shortcoming of the MediaMonitors research. They do not take into account dollars spent, but spots that ran. In other words, Univision Network and TeleFutura ran significant number of spots on their Owned and Operated radio stations, as did Liberman Broadcasting, that equated to the same levels of spots purchased by the other seven advertisers. Not a appropriate comparison.
So, we know who the ‘REAL’ Top 7 advertisers in Hispanic Radio are! Who are 11, 12 or 13 to round out the Top 10?
Grupo Gallegos, a Long Beach, California-based agency specializing in marketing communications for the U.S. Hispanic market, announced that it is partnering with Target to provide marketing and advertising support for the company?s Target.com initiatives. The scope of the work includes strategic planning, positioning, creative development, and implementation.
On Christmas Eve, many Hispanic network TV viewers will see the all-new Ford Edge vehicle for the first time in Zubi Advertising’s 30-second “Temptation” spot. The ad showcases Ford’s latest SUV in a bold way, and is part of an integrated marketing plan developed by Zubi that includes digital media components, a mobile ringtone sweepstakes with Beyoncé, In-Cinema ads, and the most Hispanic Network TV product integrations ever for a new vehicle launch.
Goldman Sachs Urban Investment Group (UIG) announced that it has entered into an agreement with David J. Perez of Latin Force, LLC. Through this agreement, Perez and UIG will work together to identify and assess potential acquisition opportunities in the Hispanic marketing services sector, targeting companies with revenue of $5 million and greater.
Pernod Ricard announced has selected Latinvox as its promotions agency for Stoli Vodka’s Hispanic promotional initiatives throughout the New York Metropolitan area.
Jackie Bird, President and CEO of Winglatino, announced the agency has hired Gustavo Asman as new Chief Creative Officer.
Nielsen Media Research named Anita Santiago Advertising as its Spanish language agency of record. Anita Santiago Advertising will execute a comprehensive integrated marketing campaign for Nielsen Media Research reaching out to the United States Latino market to increase awareness of Nielsen among this consumer segment.
