Ad Agency

Over the last year as many of you know, we at HispanicAd.com and me personally, were fortunate to become acquainted with the fine art of ‘Account Planning’ in the US Hispanic Market through our efforts to award the ‘Best of the Best in Account Planning’ for the Association of Hispanic Advertising Agencies.

During this time, I befriended a very interesting individual who happens to be a Spaniard by name of Alex Pallete.

Alex Pallete is a Managing Partner and Director of Account Planning of New York-based The Vidal Partnership.

A sudden, but calculated decision on the part of John Gallegos and his team.

That leaves incumbent Houston based Lopez Negrete Communications, Austin based LatinWorks and Miami based Accentmarketing again in ‘Hot Pursuit’ of the Hispanic AOR responsibilities.

Lopez Negrete Communications has been selected to lead Novartis Pharmaceuticals Corporation’s Hispanic initiatives in the United States.

If all Wal-mart’s departing marketing executive Julie Roehm got was some bribes, she needs to do some better shopping. That stuff was marked down.

The dramatic ouster of Roehm this week after a short stint as the senior vice president of marketing communications at Wal-Mart has left virtually everyone in the ad community shaking their heads. All this happened just weeks after Wal-Mart shifted agencies, giving its creative business to the newly formed Interpublic Group of Cos.’ Draft FCB, and the media buying and planning business to Carat USA.

According to Ad Age, the review is back on. FCB Draft has been fired after winning the account in the review and not allowed back into the new review.

How does this affect the US Hispanic market and Puerto Rico review? Well, we just do not know yet.

Crown Imports LLC announced that it has named Casanova Pendrill Integrated Hispanic Communications of Costa Mesa, Calif., as its Hispanic agency of record for the company’s three principal brands: Corona Extra, Corona Light, and Modelo Especial. The Agency will handle integrated duties including strategic planning, creative development, production, media buying, promotions and public relations. Billings are not being disclosed.

One of the media Industry’s most colorful and influential client-side marketing executives, Wal-Mart’s Julie Roehm, is out after less than a year on the job. Roehm, who previously shook up the media world proposing the creation of a “Nasdaq” like trading system for buying media while a DaimlerChrysler executive, leaves Wal-Mart just two months after leading Wal-Mart’s advertising account review.

U.S. Hispanic ad agencies kept up their double-digit growth in 2006 as they lured first-time Hispanic advertisers into the market, expanded their offerings in areas such as digital, and continued to go beyond Spanish-dominant Hispanics to target English speakers and even vie for some general-market assignments. by Laurel Wentz / Advertising Age.

Wal-Mart has postponed to this week the announcement of the decision on which agency would be assigned the AOR responsibilities for the US Hispanic Market.

HispanicAd.com has uncovered that the winning agency has an ‘R’ in their corporate name.

Ann Fudge, who became one of the most attacked and controversial advertising leaders on Madison Avenue, while heading Young & Rubicam, has “chosen to retire” before December 31, 2006, according to a company announcement.

The San Jose Network Ltd. (SJN) announced the addition of Miami-based agency Firefly. This marks the latest addition to a network that already consists of 25 affiliated agencies serving 25 countries.