Ad Agency

Fourth quarter marks the tenth anniversary of K. Fernandez & Associates, a marketing and advertising agency based in San Antonio, Texas. Founded by Karla Fernandez Parker back in 1996, her company serves a broad base of national and regional clients.

One of today’s hottest trends in mainstream public relations is ROI Measurement- specifically how metrics reporting should be factored into every strategy plan and execution. Several major industry publications have analyzed this topic consistently throughout the year. In fact, PR Week’s July 10th cover story specifically reported how ‘Metrics’ played a central role in Waggener Edstrom’s awarding of the BMC Software account worth an estimated $1 – $2 million yearly. It was noted that Return on Investment Measurement would be crucial to linking the firm’s goals to compensation- “an effort to directly tie PR to business objectives.”

Dallas based Dieste Harmel & Partners is an example of the new wave of multinational Hispanic Advertising Agencies. An agency with strong independent roots and thinking that was eagerly sought after by a multinational agency conglomerate. Tony Dieste and his team have been able to put the agency in a unique position in our Industry that commands the respect of both independent and multinational agency heads alike.

Jessica Pantanini is the Chief Operations Officer of Bromley Communications and oversee integration and quality standards at the agency’s San Antonio headquarters and satellite offices in Miami, New York and Los Angeles. Bromley Communications is another example of full service multinationally owned Hispanic Agency. How does she look at the agency world?

Dolores Kunda – CEO & President of Chicago based Lapiz leads on of the true examples of a Hispanic agency that delivers a full range of Hispanic advertising, marketing and communications solutions owned by a multinational ad agency group. We asked her the same questions once posed to the independent agency heads several weeks ago and we will see if there are any similarities or differences in thinking.

U.S. Hispanic agency Bromley Communications has been caught up in the legal infighting between Spanish-language media giant Univision Communications and Mexico’s Grupo Televisa. In a subpoena received this week, the Publicis Groupe agency is asked to disclose information about media bought for its clients on Univision’s TV networks for the last 10 years. By Laurel Wentz / Advertising Age.

HispanicAd.com is honored to be able to highlight the thoughts and thinking of some of the leaders in multinational US Hispanic ad agency Industry.

Using the same questions posed to key independent US Hispanic Agency heads, we get a chance to compare their thinking.

Are their similarities or differences in their thinking?

Televisa has issued a subpoena to Bromley Communications requesting all purchase records for all clients for orders placed on all Univision Communications media properties for the last ten (10) years. Calls to the agency were not returned.

Televisa has openly stated their discontent with their relationship with Univision Communications and this is just another chapter in their relationship that might have an effect on the sale and our Industry as a whole.

Industry insiders speculate that Televise is concerned that they were not compensated appropriately for the programming services offered to Univision.

Could other agencies be subpoenaed?

Creative Civilization has expanded, according to agency President Gisela Girard, with new staff additions in the public relations, media and production departments.

The Latin GRAMMY Awards show’s history-making debut in New York City is quickly approaching and the McDonald’s Restaurants of the New York Tri-State area have launched the New Snack Wrap campaign to leverage this event The multimedia effort consists of one :30 celebratory spot, two :15 promotional spots, print, radio and on-line sweepstakes The Latin GRAMMY Awards will take place on Nov. 2 at Madison Square Garden for the first time in its history and will be aired on the Univision Network at 8pm – 11pm (ET/PT).

Christopher Campos, General Manager and Executive Vice President of GlobalHue New York announced the recent addition of senior account management and creative staff to the growing New York staff.

The San Jose Network (SJN) adds Atlanta’s only full-service Hispanic agency, PM Publicidad, as a new affiliate. This marks the latest addition to the network, which already consists of 24 agencies in 25 countries.

PMG, Inc. announced the launch of two new divisions — dinámica Hispanic Market Consultants and PMG Retail & Entertainment.

Eddie Gonzalez, Chairman and CEO of The Bravo Group announced organizational enhancements and expanded capabilities for Bravo’s operations in Miami. Specifically, Bravo Miami becomes an integral part of the existing Young & Rubicam and Wunderman operations in Miami.

Wells Fargo has named Acento Advertising, Inc. as its agency of record for Hispanic creative and promotional marketing in the United States. Acento Advertising was selected after a several month search involving 17 agencies specializing in Hispanic marketing and advertising.