Ad Agency

Wells Fargo has selected four finalist in their Hispanic agency search.Incumbent Anita Santiago, Acento, Cultura and Bromley Communications have moved to the final round of the review.

Walt Disney Co. has selected the Miami office of Bromley Communications to handle Florida and California oriented advertising for their theme parks.

Confia en Ti. Confia en Chase.” “Have Confidence/Believe in yourself, Have Confidence/Believe in Chase” is the tagline for a multimillion-dollar Hispanic advertising campaign recently launched by Chase Card Services. Creating greater Chase brand awareness and loyalty within the Hispanic market by delivering credit card product advertising in Spanish is the goal of the national campaign.

With a mission to bring saints and sinners together—one bottle at a time—REVOLUCIÓN announces the consumer advertising launch for Santa Rita Wines in 10 U.S. markets.

del Rivero Messianu DDB, was chosen as GolTV’s agency of record after working on a project by project basis with the Network since early April of 2006.

Warning: Satire Ahead ……. Huge demonstrations of African-Americans and Latinos have broken out in cities across the nation to protest what participants say is an excess of commercials and advertisements that have begun to appear in publications and programming controlled by minority-owned media. An estimated five million protestors have turned out in New York, Chicago, Atlanta, Los Angeles, and Detroit to say they are “mad as hell and we’re not going to take it anymore.”

Some of the articles I read prior to the AHAA convention in Miami stressed that we (Hispanic marketers) should not be so “simplistic” in our marketing approach; it seems that was the foundation for presenting the “Latino Identity” document. I disagree with that thinking and feel it’s an insult to the market.

Manuel E. Machado, CEO/Co-Chairman of Machado/Garcia-Serra Communications (MGS), announced that Roberto Pedroso has joined the agency as Vice President/Creative Director. Mr. Pedroso will manage conception and development of advertising campaigns for regional and national clients, including Florida Power & Light Company (FPL) and Tracfone Wireless.

The Interactive Advertising Bureau (IAB) culminated the MIXX Conference and Expo with the Interactive industry’s annual MIXX Awards. The MIXX Awards celebrates the teams and talent that push Interactive to unprecedented levels, across the full spectrum of Interactive platforms including the newly added broadband video and in-gaming categories as well as existing categories such as branding, direct response, mobile, iPTV, search, viral and others.

Enlace Communications, Inc. created the first place winning entry at the National Association of Multi-ethnicity in Communications’ (NAMIC) 2006 Excellence in Multicultural Marketing Awards (EMMA’s). The campaign, “You are the Champion”, was created around the broadcast of the World Cup for the Univision Television Network.

The Wm. Wrigley Jr. Company has selected The Bravo Group as agency of record for Hispanic creative and promotional marketing efforts in the United States.

The selection of Bravo comes after a decision to review and consolidate all U.S. Hispanic creative and promotional marketing initiatives for the Wrigley brands and the new confectionery brands recently acquired from Kraft.

Tere Zubizarreta, founder and CEO of Zubi Advertising, one of the nation’s leading independent Hispanic marketing agencies, was honored with one of the industry’s highest honors – the Eduardo Caballero Lifetime Achievement Award presented by the Association of Hispanic Advertising Agencies (AHAA).