Ad Agency

Lápiz announced the launch of a new magazine – Punta. In Spanish, it means point, or the tip of the pencil. Punta is as a channel of expression for Lápiz employees, guest artists and friends of the agency. It contains photo essays, stories, interviews and exclusive contributions from artists worldwide.

Dolores Kunda, president and CEO of Lápiz. Dolores will be honored with the American Advertising Federation and District Two Industry Influential award at the AAF’s Mosaic Awards and Forum luncheon during Advertising Week in New York this year.

Less than three months after opening its operation in Miami, SCPF, the agency headquartered in Barcelona with offices in Madrid and Lisboa, became Movida Celular’s agency of record in a new business pitch last April.

Verizon Wireless has awarded GlobalHue New York as its Hispanic Agency of Record for all creative, national media planning and buying after an agency review.

Joe Zubizarreta, COO – Zubi Advertising

Manny Vidal, CEO – The Vidal Partnership

Carlos Montemayor one of the first Independent Hispanic agency leaders that help build the Hispanic Advertising Industry has passed in San Antonio, Texas. Descansa en Paz.

Alex López Negrete, President & CEO – Lopez Negrete Communications

Daisy Expósito-Ulla helped create the largest advertising and marketing agency in the U.S. Hispanic market. Her departure from The Bravo Group sent shockwaves through the industry, back in November 2004.

By sheer coincidence, her come-back is auspiciously taking place while our publication is conducting this series of interviews on the issue of The Independent Agency.

From the world of a global holding company, (Y&R/WPP), Expósito-Ulla has now moved into independent territory, along with partners Gloria Constanza, John Ross, Mary Miqueli, Fernando Fernandez and Jorge Ulla, who form d exposito & partners.

Daisy Expósito-Ulla, who helped create the largest advertising and marketing agency in the U.S. Hispanic market, has acquired a major stake in CMS/Partners, LLC. CMS, started in May 2005 by Expósito-Ulla’s former colleagues Fernando Fernández and Gloria Constanza, has grown substantially serving a diverse roster of clients. The company will now operate under the name, d expósito & partners.

Carl J. Kravetz – Chairman/Chief Strategic Officer
cruz/kravetz:IDEAS and current President of the Association of Hispanic Advertising Agencies

Macy’s is launching a new advertising campaign for Hispanics this Fall. The campaign’s launch on September 9th comes during the beginning of the traditional Fall season for retailers and coincides with Macy’s addition of 400 new store locations nationwide.

Hyundai Motor America has announced the introduction of a new Spanish-language television spot for the all-new 2007 Santa Fe. The commercial debuted on national Spanish-language network television on September 4, 2006. The spot rounds out Hyundai’s original, Spanish-language campaign themed, Respect.