Dallas based Dieste Harmel and Partners has named Aldo Quevedo as the new President and Chief Creative Officer of the agency. Tony Dieste become the Chairman and Chief Idea Officer at the same time, Warren Harmel becomes the CEO and Chief Insight Officer.
Ad Agency
Who’s joining the Wal-Mart Bentonville fly-in on Friday?
On Friday of this week, all mainstream agencies in the final phase of the agency review process have been requested to appear for a briefing of the last round of the agency review. Along with the invitation to all mainstream agencies, all multicultural agencies in the last round have also been invited to observe the process.
Sitting in the bushes overlooking the Wal-Mart headquarters in Bentonville, Arkansas we have place our HispanicAd.com cyber camera. We expect to see incumbent Houston-based Lopez Negrete Communications, Austin-based LatinWorks and Miami-based Accentmarketing joining the briefings.
Could there be a wildcard?
We will have to wait and see if our cyber-camera tells all.
In memory of Martin Barreto.
Your contributions as a human being to this world and our Industry have made it a better place for all of us. Descanza en Paz.
Cadbury Adams USA @ The Vidal Partnership.
Cadbury Adams USA LLC has announced that The Vidal Partnership has been named its Hispanic agency of record.
The Vidal Partnership will be responsible for providing strategic counsel and direction in reaching Hispanic consumers through advertising and other marketing extensions for Cadbury Adams’ chewing gum brand portfolio.
The Cartel Group seeking original strategy for Success.
The Cartel Group annouced that Rosario Dela Peña Garza, Executive Creative Director; Clint Allen, Cartel Impacto General Manager; and Taren Clatt; Cartel Impacto Promotions Executive have joined the team.
AIM and Flynn.
Alternative & Innovative Marketing (AIM) adds David M. Flynn as Senior Marketing & Media Strategist.
Stanol – Chief Business Strategist @ al Punto.
al Punto Advertising in Tustin, California has hired Tony Stanol as Chief Business Strategist. Stanol will be working with principals and owners Eduardo Bottger and Peggy Goff to add to the agency’s bench strength in its executive ranks.
Cruz & Ortega @ Latinvox.
Latinvox announced the appointment of Al Cruz and Betti Ortega as Associate Media Director and Public Relations Group Director, respectively.
Mercury Mambo adds to Production Team.
Mercury Mambo announced that T. Gueco has joined the firm as Director of Production Services and will oversee production and traffic of all the external deliverables for clients as well as the job flow from the creative stage to finish internally.
Castells announces Partners ‘The Fearless Foursome Forges Forward’.
Liz Castells, President/CEO of Castells just announced the promotion of three senior managers to official partners of the agency: Alfred Váldez, Raquel Tomasino, and Carlos Méndez.
Market Vision adds to creative department.
Market Vision has announced the hiring of two Hispanic ad agency “veterans” for its Creative Department.
GenerH launches ‘Cross Cultural Brand Fluency’.
Alex Sobol and Marcelino Miyares joined forces to launch GenerH, the next generation of multicultural agencies. GenerH will focus on helping marketers redefine and reach multicultural targets in a completely new and innovative way.
Goya mainstream assignment goes to WingLatino.
WingLatino announced that it has been selected as the agency for Goya Foods, the nation’s largest Hispanic-owned food company in the U.S., to develop a major campaign that will be launched both in the US Hispanic and General Markets nationwide.
