Ad Agency

E-volution announced the launch of its U.S. capabilities in order to meet the growing demand of the Hispanic audience for internet and technology services.

The US Hispanic Chamber of Commerce (USHCC) announced that Mendoza Group, Inc. has been chosen to provide marketing and public relations services in the Philadelphia region for the Chamber’s 27th annual National Convention and Business Expo held in Philadelphia, PA from September 20 – 23, 2006.

Hormel Foods Corporation will launch its first-ever U.S. Spanish-language television commercial for SPAM, its iconic brand of canned luncheon meat. The :30 execution, developed and produced by Hormel’s Hispanic advertising agency of record, The San Jose Group (SJG), will first air on August 14, 2006.

Ricos Products Company, Inc. has selected Creative Civilization, based in San Antonio, Texas, as its marketing partner to develop and implement a number of marketing initiatives. The goal of the new marketing alliance is to enhance awareness and increase consumption for the full line of Ricos products, which enjoy market leadership in the southwest and distribution throughout the world.

Isabella Santo Domingo, in her own captivating wit and real-world charm, empowers women to take charge of their lives; whether it be in the boardroom or the bedroom. To her, feminism is defined by the individual, not by society. A book for men who really want to understand all the intricacies of a woman. A book for women who really want to learn how to deal with men.

ABC Entertainment has selected Arenas as the Hispanic agency of record announced Marla Provencio and Michael Benson, co-senior vice presidents, Marketing, ABC Entertainment. Arenas will be responsible for Hispanic strategy, media planning and buying, as well as creative, targeting the burgeoning U.S. Hispanic market. Shows selected by ABC for Hispanic targeted marketing efforts are primetime’s “Ugly Betty” and “Desperate Housewives.”

As advertising dollars continue to bum-rush the Internet, many media specialists contend that blogs, discussion groups and other forms of consumer-generated media represent easy, additional inventory to grow and satisfy demand. Indeed, several of the biggest media companies–like Yahoo, MSN, News Corp., IAC and others–are placing big bets on the promise of consumer-generated media as ad vehicles. CGM has arrived as a center of gravity, and advertising is following.

After taking a two-month sabbatical, the former Executive Creative Director of winglatino/Grey, Roberto Alcázar, returns to the arena with EO Agency, a new company focused on Branded Content.

Church’s Chicken asks folks to reveal the truth about their favorite spicy chicken with the announcement of their “Spicy Truth” campaign launched nationwide on July 24th.

The Cartel Group took creative license, using actual testimonials provided through Church’s customer service network in addition to consumer feedback received during product development testing, to develop TV messages touting that “Church’s has the best Spicy Chicken .”

Whether you’re at an agency or an in-house marketing team, the consumer is at the center of everything you do.

It seems strange that just a few months ago I critiqued ad agencies as part of my sales pitch. I didn’t criticize just Hispanic ad agencies, but the entire ad industry.

Unilever announced the launch of a new Spanish language advertising campaign in support of Lipton Tea To Go, a zero-calorie*, sugar-free iced tea mix in a convenient package loaded with 80mgs of protective antioxidants per serving.

Hyundai Motor America debuts new, original, Spanish-language advertising campaign with a fresh creative approach themed “Respect”.

Heineken USA announced that it will conduct a competitive review of agencies for the Heineken Brand advertising account.

Diversified Agency Services (DAS), a unit of Omnicom Group Inc., has acquired an equity interest in Austin-based LatinWorks, one of the fastest-growing Hispanic marketing agencies in the U.S.