Ad Agency

Apple Inc.’s “Get a Mac” campaign, created by Media Arts Lab\TBWA was awarded the Grand Effie at the 39th Annual Effie Awards gala last night at the Metropolitan Pavilion in New York. The Effie Awards honor the most significant achievement in the business of marketing communications: ideas that work. Results from the “Get a Mac” campaign included market share growth of 42%, record sales and cultural influence.

LatinSphere Advertising has matured and is primarily focused around three (3) key areas: strategy, advertising and experiential marketing. These disciplines can work independently of each other, or can complement one another, depending on the Client’s set forth objectives.

MARCA announced the opening of its new headquarters in the Mayfair Center, Coconut Grove. A special launch party on June 6 celebrated the new location.

Lopez Negrete Communications, the second largest independently owned and operated Hispanic marketing agency in the country, has been chosen to steward a public relations brand awareness campaign for Nielsen.

Sears Holdings Corporation announced that it has chosen MPG, the US based media company of global agency Havas, as the company’s new media planning and buying media services agency of record effective May 23, 2007.

According to Adweek, Sears/K-mart has shifted their estimated $740 million plus media buying responsibilities to MPG. Incumbent Mind Share and MEC Interaction defended the account. Carat and Horizon Media also pitched.

English180 selected ADN Communications as its Agency of Record.

After a 3-market test in the Hispanic market in Q4 of 2006, Zubi Advertising has decided to part ways with Progressive Direct due to a repositioning of auto insurance company‚s brand strategy and focus for the Hispanic market.

Heineken USA announced that Grupo Gallegos has resigned the advertising assignment for the Tecate Brand, ending their two and a half year relationship. The Tecate Brand advertising assignment includes responsibilities for Tecate and the new Tecate Light.

Verizon announced a strategic initiative that creates a unique advertising team comprised of ten of the nation’s leading brand and advertising agencies.

Telemundo revealed its 2007-2008 original programming slate at its Upfront presentation held at New York City’s Radio City Music Hall. The Upfront presentation was hosted by Don Browne, President, Telemundo and Steve Mandala, Senior Vice President, Sales and Marketing & Distribution, Telemundo and NBC Universal Networks.

Acento, a Los Angeles, California-based independent marketing communications agency, lands strategic planning and creative duties for Alaska Airlines as the carrier’s marketing agency of record.