Ad Agency

Goya Foods, Inc. this week launches an extensive new brand advertising effort, part of an integrated marketing campaign representing the largest single investment in the history of the company.

Leveraging the huge popularity of Latino cuisine in mainstream American culture, the new advertising positions Goya as the ultimate provider of “authentic” Latino ingredients and foods for various generations of Hispanic consumers as well as a new segment in the general market of enthusiastic cooks with a passion to create, experience and share authentic ethnic foods at the family table.

Novamex has assigned the US Hispanic market advertising and marketing responsibilities for Sidral Mundet to Miami based CreativeOnDemand (C.O.D.).

Hispanic marketers and agencies are using Second Life to gain experience in creating virtual worlds to appeal to Latinos, who are more likely to play online games than their general-market counterparts. By Laura Martinez Ruiz-Velasco / Advertising Age.

Bromley Communications, the nation’s leading Hispanic strategic marketing and communications agency announces the promotion of Tomas Ruiz, III as Director of Media Buying Services and Kim Chance as Director of Media Planning Services.

Mazda USA as selected New York based d exposito & partners as their Hispanic AOR. The Bravo Group previously handled the account.

CVS/Pharmacy has assigned Hispanic AOR responsibilities to Conill Advertising. The finalists were AccentMarketing, Conill, The Bravo Group and Dieste Harmel & Partners.

Abece, which handled the account previously was not a finalists.

Last week during the Association of Hispanic Advertising Agency conference in Chicago, the finalist of the CVS/Pharmacy contenders of the Hispanic AOR assignment presented their final programs to earn the assignment.

Contenders AccentMarketing, Conill, The Bravo Group and Dieste Harmel & Partners await the decision.

Abece, which handled the account previously was not a finalists.

Conill has won the American Association of Advertising Agencies’ 2007 O’Toole Multicultural Award. The honor was presented to Conill EVP, Managing Director Cynthia McFarlane during the 89th annual AAAA management conference, held in Naples, Florida on Friday, April 20.

Allianz Life has announced that New York-based marketing services firm Grupo PyR, LLC, has been named as Hispanic Agency of Record effective immediately. The firm will handle marketing strategy, media and public relations and community outreach for the U.S. Hispanic Market.

Chicago advertising agency Lápiz has been selected by H&R Block as the agency of record for the U.S. Latino market, responsible for executing targeted communication across television, radio, OOH, web and other related efforts.