The Joint Policy Committee on Broadcast Talent Union Relations (JPC), the entity that represents the advertising industry in contract negotiations with the major talent unions, issued a Request for Qualifications (RFQ) for an independent consultant to develop alternate methods to compensate actors for their participation in commercials that appear on television and radio as well as in the growing array of new media.
Ad Agency
Full Service Hispanic Advertising Agencies – An Endangered Species.
Has anybody noticed how many Hispanic advertising agencies today do not have the media planning and buying responsibilities for some their biggest accounts? That’s right the trend that has occurred in the general market over the last 10 years towards the consolidation of media into one of the big “media only shops” has also affected the U.S. Hispanic Market.
Conill PSA Will Help Kids with Life-threatening Conditions.
After 9/11, America has looked to win the hearts and minds of the world.
Miami-based International Kids Fund (IKF), a program of Jackson Memorial Foundation, will launch its first public service announcement campaign, designed to mobilize local, nationwide and international awareness and fund raising for critically ill children from around the world.
The PSAs, which were produced pro-bono in English and Spanish by advertising agency Conill Advertising Inc., powerfully illustrate a mother’s joy when learning that her child will be saved by IKF and urge the public to support the organization so more kids will have the same chance.
Arrieta takes over @ Bravo San Francisco.
Without announcement, Julio Arrieta, a Venezuelan marketer who worked in Mexico, took over the reins of the San Francisco office of The Bravo Group last Monday.
PR coalition ‘Diversity Benchmark Study’.
The Public Relations Coalition, an alliance of 23 industry related organizations, announced the findings of its first diversity benchmark survey today. The survey is part of the commitment made at the Coalition’s “Diversity Summit” — held last year — to increase efforts in improving diversity in the public relations and communications fields.
Beck’s launch Multicultural advertising campaign.
Beck’s and Beck’s Premier Light are set to launch an extensive multicultural advertising campaign focused on the Hispanic consumer. This is the brand’s first fully integrated advertising campaign created specifically for the Hispanic market. The campaign kicks off on March 20 with television, out of home, and radio advertising. All media will launch simultaneously and run into the fall of 2006.
New Doublemint Twins.
Lápiz Integrated Hispanic Marketing launches a national advertising campaign for Wrigley’s Doublemint TWINS, a new mint introduced to the confectionery market in January 2006 – and not to be confused with the human forms we know as the Doublemint Twins.
Gatorade debuts new commercial.
As a tribute to an athlete’s passion to compete and will to win, Gatorade’s latest ad spotlights Rolando Cantu, a pioneer for all Hispanic athletes to follow as he became the first player from a Mexican University to play in the NFL. The new spot, called “Chosen”, tells the story of Cantu’s entry into the league and the challenges he faced along the way to the roster of the NFL’s Arizona Cardinals.
Verizon Wireless South @ Moroch Latino.
Verizon Wireless in the South have been assigned to Dallas-based Moroch Latino, a subsidiary of Moroch Partners, LP the brand planning, creative development, media planning and buying and promotional marketing services in over 15 markets.
Bravo’s Double Whammy … and more changes.
Changes at The Bravo Group continued last week with the resignation of Carlos Torres, Creative Director who headed Bravo’s direct response unit, and Christine Hahn, who was in charge of Bravo/San Francisco.
An official press release from the agency took care of announcing four internal promotions while carefully shunning from saying a word about the high level departure.
El Exit does not mean ‘Exito’ in Spanish.
After the chain resignations of its key leadership, a quieter, more gradual exodus has become persistent at The Bravo Group. A new departure this past week, Mosaica’s creative head Jaime Jara, came to expose this new, seemingly unstoppable trend made even more puzzling because no replacements or solutions are sought.
Bumpercar partners split.
Santa Ana based Hispanic agency Bumpercar, Inc. announced that Enrique Turegano, COO of Bumpercar, Inc. has left the agency he helped found to position himself as an independent marketing consultant.
