Ad Agency

The San Antonio Advertising Federation honored the best in advertising created by local advertising talents at the 38th Annual ADDY Awards on February 11, 2006 at the Henry B. Gonzalez Convention Center.

Hill, Holliday’s Hispanic marketing practice based in Miami announced that, it has changed its name to abecé. Abecé is the Spanish pronunciation of the first three letters of the alphabet (a, b, c). The name represents the way in which the practice approaches Hispanic marketing by starting with the fundamentals, the building blocks of a strategic communications program that touches the hearts and minds of its target audience within the diverse Hispanic market.

Hispanic hair care manufacturer and distributor, Activate Beauty, Inc., announced its selection of West LA-based cruz/kravetz: IDEAS as its Agency Of Record nationwide for their advertising, marketing and public relations efforts.

Dieste Harmel & Partners announced the creation of the first Hispanic advertising podcast, AlterLatino. Borrowing its format from radio programming, AlterLatino focuses on advertising, marketing, media, sales, consumer relations and other topics of interest related to the industry.

Bumpercar, Inc. has been awarded the CA business of AutoNation, the country’s largest group of automotive dealers. The account, pitched in conjunction with strategic partner DGWB will be focused on the Power Automotive Group from Southern California, although work for AutoWest from Northern California is also included.

Hispanic Tu Agencia /HTA Group and La Fusion Latina Latino Americana have merged under the Latin Fusion Group, Inc. to create an integrated advertising, marketing, promotions and communications company.

Hyundai Motor America announced that Del Rivero Messianu DDB (dRM DDB), headquartered in Coral Gables, FL has been selected as the company’s Hispanic advertising agency. The selection concludes an agency review which began in early October.

After a four-month Hispanic agency review, Los Angeles-based integrated marketing communication agency Acento not only retained creative duties for Novamex, the maker of fruit flavor drinks imported from Mexico and other packaged goods, but has also been awarded media planning and buying.

Mercury Mambo announced that Princess House Inc., a direct selling company, has selected the agency to work on the business as it expands its growing reputation in the Latino marketplace.

There are awards in our Industry created by trade journals and trade organizations designed to highlight creative and media planning prowess in our Industry. To date the majority of the honorees are Hispanic focused agencies. Rightfully so, they are uniquely qualified to win these awards. But………………….

Many times, when my company gets inquiries from marketers unhappy with their agency, it’s because the marketer picked an agency that was really a media seller. For years, I’ve criticized the companies that sit on the fence between agency services and media sales, playing to whatever angle happens to be convenient in a given moment. And my stance hasn’t changed: one cannot ethically be both a buyer and a seller.

Glazer’s Distributors has expanded its relationship with Dallas-based Levenson & Hill Advertising to include efforts focusing on Texas’ powerful Hispanic market.

According to Jim Lucero / Hispanic Managing Director of Dallas-based Camelot Communications, the agency has been awarded the strategic development, communications and media planing/buying assignments for Mission Foods’ US Hispanic segment.

Andrés Sullivan, former Chief Creative Officer and Director of Advertising Services for WPP’s Mendoza Dillon and Asociados, has joined forces with Mendoza Gomez & Associates; agency founded by ad pioneer Nick Mendoza, as Director of Strategy Development.

After more than 11 years serving the US Hispanic market as its leading media planning and buying agency, Austin-based Amistad Media Group has elected to close its doors as of January 31.

La Agencia de Orcí & Asociados has promoted Dilys Tosteson Garcia from Chief Operating Officer & President to the post of Chief Executive Officer & President.