Ad Agency

The list is down to two agencies, Miami based Del Rivero Messianu and Houston based Lopez Negrete Communications.

Both agencies have been requested to work on a strategic initiative that was presented last week to determine the winner.

Sofia Escamilla will be joining Sta. Monica, CA based Anita Santiago Advertising as their new Media Director.

Ms. Escamilla will be joining the agency on Monday, departing from her post as Media Director of Los Angeles based la Agencia de Orcí.

GlaxoSmithKline has selected Costa Mesa, CA based Casanova Pendill to handle the Hispanic marketing responsibilities for a product launch and several package goods brands.

Masterfoods USA has assigned the Hispanic AOR responsibilities to Dallas based Cultura.

According to Gary Bassell, Chairman and CEO of The Bravo Group, the complex world of advertising and marketing is to be divided between “thinkers” and “doers.” As far as media is concerned, he said in front of a crowd at the agency headquarters, Bravo will only consist of “doers.”

Chivas Regal (Pernod Ricard USA) has appointed Coral Gables based Accentmarketing as its Hispanic Promotions agency of record for the South Florida market.

As the agency of record for the 2005 NBA World Champion San Antonio Spurs, Creative Civilization has played an integral advertising and marketing role during each of the three Spurs NBA Championships. To honor the agency’s contributions, The San Antonio Spurs presented agency principals Al Aguilar and Gisela Girard with 2005 NBA Championship rings to recognize the agency’s achievements as they launch new creative work for the 2005/2006 season.

Microsoft Xbox360 “Jumps In” to the Hispanic market with a branding campaign to help launch the highly anticipated Xbox360 console. Casanova Pendrill, Microsoft’s Xbox360 Hispanic agency of record, developed the campaign.

The Association of Hispanic Advertising Agencies (AHAA) announced that Hispanic television and print advertising spending in 2004 grew 4.7 percent from 2003. The findings were the result of the 2004 Hispanic Media Spend study commissioned by AHAA’s Hispanic Advertising Agencies Foundation, Inc. (HAAF) with data from TNS Media Intelligence and Market Development.

During Nick Mendoza’s tenure at Mendoza Dillon he handled accounts such as Miller Beer, Wendy’s, Sears, Gillette, Tylenol, Ford Motor Co. and Johnson & Johnson, just to name a few. Consequently, the agency under his command won many awards not to mention raising sales for it’s clients through creativity and effective advertising campaigns.

Austin based LatinWork announced the appointment of Kristie Allen and Ami Katiyar to roles in its business development and account management departments, respectively.