BellSouth announced the launch of Hispanic and African American advertising campaigns to support its simplified pricing structure for new residential BellSouth FastAccess customers.
Ad Agency
Nextel @ TVP.
Industry insider have confirmed that after the merger between Sprint and Nextel, The Vidal Partnership will be handling the Nextel portion of the business for the Hispanic Market.
Bromleyville.com Launches.
Bromley Communications launched its new interactive web site ( http://www.bromleyville.com ) as part of the agency’s yearlong consolidation and retooling efforts.
PR Industry Diversity Action Plan.
The leadership of the public relations profession is stepping up its efforts to improve diversity within the industry, especially its senior management ranks. This was revealed by the issuance of a groundbreaking report entitled “Focus on Diversity: Lowering the Barriers; Raising the Bar,” by the Public Relations Coalition, an alliance of 23 major organizations representing all of the communications disciplines, comprising more than 50,000 members.
COD Created Ad Campaign For New York International Film Festival.
Miami-based Hispanic marketing and advertising agency CreativeOndemanD (COD) was selected by the New York International Film Festival (NYILFF) to provide advertising support for this year’s festival (July 26-31). The effort involves the development of a television/cinema spot as well as print ads, bus shelters, postcards, and festival collateral pieces which include posters, tickets, badges and programs.
Verizon Wireless @ Latinvox.
Verizon Wireless announced it has selected Latinvox, an independent New York-based Hispanic integrated communications company, as its advertising agency of record for the company’s Hispanic marketing initiatives across the Northeast. The decision was made following an in-depth review of agencies.
Mendoza Dillon & Mosaica To Form MosaicaMD.
The Bravo Group announced the merger of two of its agencies: Irvine, California-based Mendoza Dillon and New York-based Mosaica.
Ingrid Otero Smart Leaves Mendoza Dillon.
Ingrid Otero-Smart President/COO of Mendoza Dillon has decide to leave the agency after 18 years of service to pursue new opportunities.
The Bravo Group Adds & Promotes.
The Bravo Group announced the appointment of Delia deLisser as a new Group Account Director, and the promotions of Tracy Decker to VP, Media Director and Yvonne Montanino to Associate Director, Strategic Planning & Research.
