What do you think of “unbundling”?
Ad Agency
U.S. Bank @ WingLatino New York.
WingLatino New York announced today that it will handle all U.S. Hispanic marketing efforts for U.S. Bank. The development and execution of a comprehensive marketing communications campaign is scheduled to begin in 2005 as part of an effort by U.S. Bank to further reach the Hispanic consumer segment and support branch sales needs. Components of the campaign will include branding through in-language mass media, direct mail, bilingual collateral material, and grassroots efforts.
Wanted: Advertising and Marketing Professionals.
The demand for advertising and marketing talent is rising for the second straight year, a new survey shows. Sixty-eight percent of industry executives polled said their firms plan to add personnel in the next 12 months, up 11 percentage points from the 2004 survey and 24 percentage points from the 2003 forecast.
Nilda Velez – GM @ Mosaica.
Mosaica, the multicultural communications agency under The Bravo Group umbrella, announces the appointment of Nilda Velez as General Manager.
Verizon Taps Orcí PR.
Verizon Corporation recently awarded Orcí PR its national Spanish-language media relations.
Multicultural Public Relations Practitioner Study.
A recent survey that revealed barriers to growth for multicultural public relations professionals should be a wake up call to the industry, according to the Hispanic Public Relations Association (HPRA), a national, non-profit organization that represents Hispanic communications professionals.
dRM ‘Fresh Fridays’.
del Rivero Messianu DDB has started a new tradition called “Fresh Fridays”. These monthly gatherings consist of breakfasts or luncheons with special guests from the Communication industry, beyond just Advertising.
Sánchez – VP Director of Media Services @ The Bravo Grtoup.
The Bravo Group announced the promotion of Isabella Sánchez to Vice-President, Director of Media Services effective June 1, 2005. She was promoted from Vice-President, Media Director. Though based in Miami, she will spend time between the Miami and New York headquarter offices.
As Vice-President, Director of Media Services, Isabella will now have full oversight responsibility for Bravo’s media planning and buying teams in the Miami, NY, San Francisco, Chicago and Irvine, California offices.
Bravo Resigns McDonald’s Account.
Bravo has resigned a local portion of the McDonald’s account. For the past three years, since November 2001, Bravo has been the Hispanic agency of record for the McDonald’s NY Co-Op.
