Ad Agency

Banco Agrícola S.A. de El Salvador has chosen Atlanta based Lanza Group, LLC to handle its USA marketing, advertising & public relations effort. Banco Agrícola is El Salvador’s and Central America’s largest bank, and plans to aggressively market its remittance service in key USA markets.

A veteran and pioneer of the media planning discipline in the US Hispanic Market will be leaving The Bravo Group. She is an integral part of the history, the present and the future of the US Hispanic Market.

The Bravo Group announced the appointments of Luis Cabrera as Managing Director of Bravo Uno-a-Uno and Manuel Wernicky as Managing Director of Bravo Promotions and Retail Marketing.

The new, original Hispanic campaign titled “Real Everyday Pros” will showcase real heroes in the community. The ads compare qualities of the heroes and the line of GMC vehicles. The campaign taps into important cultural insights and will help build awareness and consideration, encouraging consumers to take a look at GMC.

HBO Latin America Group hired the new and recently formed advertising agency, The Lab, to help them create and produce their new image campaign for the Latin American region. The campaign will support the HBO brand as well as the new releases of movies and original series.

Auditorium Circle, an area in the heart of downtown San Antonio known for cultural events at the Municipal Auditorium, has a new face on the block with the completion of a 9-month revitalization project. Creative Civilization – An Aguilar/Girard Agency is the anchor tenant at 106 Auditorium Circle occupying the entire 15,000 square foot second floor.

To date over 20 resignations, over 10 positions at the Bravo Group cut due to the Sears fee reductions and a massive reduction in force (RIF) at Mendoza Dillon of close to 60% of the staff scheduled for the next couple of hours.

Close to 50 very talented people have or will be departing today the leading Hispanic agency network in less than six months after a new management change.

San Antonio-based Bromley Communications was awarded the O’Toole Multicultural Award by the American Association of Advertising Agencies (AAAA).

Macy’s announced today the selection of New York-based Latinvox to handle national advertising for the Hispanic market. Latinvox will primarily focus on creating broadcast media campaigns for Macy’s, Federated Department Store’s largest store brand, for the Fall 2005 season.

Four additional key players at The Bravo Group and its sister agency Mosaica have left or have rendered their resignations. A reduction in force (RIF) is pending for this week at Mendoza Dillon, after more than 10 people were cut at The Bravo Group due to Sears agency compensation cuts in the past couple of weeks.