The Radiate Group has partnered with Dieste Harmel & Partners, to create SPICE Marketing, a new agency dedicated to creating and executing event marketing promotions solutions for brands entering the growing Hispanic marketplace.
Ad Agency
Change At The Helm @ The Bravo Group.
Ann Fudge, Chairman and CEO of Young & Rubicam Brands, announced that Daisy Exposito is stepping down after 23 years at The Bravo Group. Under Exposito’s vision and leadership, The Bravo Group has grown to become one the country’s largest providers of integrated marketing services, targeting the high-potential U.S. Hispanic and multicultural markets.
64% Increase In Searches For Ad Agencies With Multi-Cultural Expertise.
AdForum.com experienced a 64% increase in searches for advertising agencies and marketing communication companies that have an expertise in multi-cultural marketing.
Gary Basell – Chairman & CEO @ The Bravo Group.
WPP has named Gary Basell as the Chairman and CEO of New York based The Bravo Group, he replaces Daisy Expósito-Ulla.
Sprint @ The Vidal Partnership.
New York based The Vidal Partnership has been awarded the Hispanic advertising responsibilities for Sprint.
Daisy Out @ The Bravo Group.
Daisy Exposito has resigned from her post as President and Chairwoman of New York based The Bravo Group. Industry insiders speculate that both the current WPP management climate and a personal interest to pursue other professional goals played a role in her decision to leave the agency. No replacement has been named. WPP seems to be searching outside of the agency for a replacement.
Schoenbeck – COO @ Cartel Group.
The Cartel Group selected advertising veteran Robert J. Schoenbeck at its Chief Operating Officer. This announcement was made by Victoria Varela-Negrete, Chief Executive Officer of the multicultural agency that celebrates its 10th anniversary this month. Schoenbeck assumes general management authority over the agency’s operating units and day-to-day business operations.
Hispanic Vote Delivers for Bush – New Hispanic Voter Paradigms Usher in New Era.
The Hispanic Alliance for Progress Institute, a non-profit advocacy organization, commissioned a poll October 29th — before the election — forecasting historic numbers of Hispanic voter support for President Bush. The poll found Hispanic voters split 44% for Kerry and 42% for Bush.
La Agencia de Orci & Kinky Rock the Vote
La Agencia de Orci & Asociados collaborated with Rock the Vote, on a voter turnout public service announcement for the 2004 election featuring the band Kinky. This is the first time Rock the Vote has utilized the resources of a Hispanic agency to
reach Latino Voters.
