Ad Agency

Garcia 360° has partnered with Infinity Insurance Company to help the auto insurance veteran continue to provide Latinos access to affordable car insurance and outstanding customer service.

Machado/Garcia-Serra Publicidad (MGSP) and The IAC Group (IAC) announced their recent merger to form Machado/Garcia-Serra LLC (MGS). Estimated combined billings for 2004 will exceed $45 million.

In a shift designed to expand and re-energize brand communications targeting Hispanics, Nissan North America, Inc. announced today that The Vidal Partnership, an independent Hispanic agency based in New York, has been selected as Nissan’s U.S. Hispanic advertising agency of record.

New York based The Vidal Partnership has been awarded the US Hispanic AOR assignment for Nissan. This has been a long review process were incumbent Dallas based Ornelas & Associates, Miami based Marca Advertising and The Vidal Partnership have been awaiting a decision

Bromley Communications announced the promotion of Jessica Pantanini to chief operations officer. Felicidades !!!!!!!!!!!

Mediaedge:cia (MEC) has been appointed to handle all media services for the U.S. and Puerto Rico for Toys “R” Us – U.S., one of the world’s leading specialty toy retailers.

After selecting New York-based Aragón Advertising, to lead IPP’S (In-Person Payments) first formal marketing effort in both the Hispanic and General markets, the alternative financial service company is unveiling a new look. The branding effort developed by Aragón which includes a new updated logo, collateral and in-store materials, will role out nationally by next month.

Conill Advertising announced that it will team up with Publicis West to create Hispanic communications for T-Mobile USA.

Toyota shares an important goal with customers – the desire to continuously get more out of life. The spirit of continuous improvement is captured in Toyota’s new brand message, “Avanza Confiado”, which is debuting to the public this month in commercials during evening network television programming and will be rolled out as a motivational theme for dealers and Toyota employees.

Subaru of America, Inc. named DDB New York as the company’s national full-service advertising agency of record following a nationwide search and evaluation of the current marketing and advertising agency landscape.

For the third year in a row, Tustin-based al Punto Advertising is among the key sponsors of its client Universal Studios Hollywood’s Universal Studios Golf Classic.

Ad Age magazine has named Monica Gadsby – CEO of Tapestry as one of this year’s ‘Media Mavens’.