Ad Agency

The American Association of Advertising Agencies (AAAA), with the endorsement of chief executive officers from six of the industry’s world-wide communications firms, launched “Operation Success,” a program to increase ethnic diversity and inclusiveness in key operational areas of the advertising business.

La Agencia de Orci and Asociados broke a new Hispanic advertising campaign for Honda’s 2005 Accord Sedan. As one of the top-selling automobile manufacturers to the U.S. Hispanic consumer, Honda continues its 15-year commitment to reaching this valuable market segment with this new campaign.

Mexico’s Femsa has selected Grupo Gallegos to handle their Tecate brand for the US Hispanic market.

Zubi Advertising launched a powerful, heartwarming advertising campaign for its blue chip client American Airlines. Shot on location in Mexico, the campaign will run for the next year and a half and includes television, print and radio components.

Signaling a potential falloff in ad spending next year, WPP unit Millward Brown Tuesday released a survey indicating that far fewer senior level marketing executives plan to boost ad spending in the major media in 2005. The study, Millward Brown’s so-called “Marketing & Media Snapshot 2004,” was sponsored by Advertising.com and shows that online media continues to have the greatest ad budget expansion plans among marketers, with more than half planning to boost spending in the medium in both 2004 and 2005. However, the percentage of marketers planning to boost online ad outlays in 2005 fell more than three percentage points to 54.1 percent in 2005.

Chiquita Brands has selected Dallas based Dieste Harmel & Partners to be their Hispanic AOR.

Following last year’s successful re-launch of Energizer to the Hispanic market, Grupo Gallegos is stepping up the branding effort this year with a new advertising campaign that broke on September 1 during the Latin Grammy Awards.

Castells & Asociados announced that it has created a comprehensive ad campaign for the Laughlin Tourism Committee to promote the Nevada city’s first ever “Viva Laughlin!” event.

Dunkin’ Donuts announced the brand’s first dedicated Spanish-language television ads targeted to Hispanic customers, to air in four markets, New York, Miami, Chicago and Philadelphia. A total of four new original ads will air during the coming year.

Lopez Negrete Communications (LNC) announced that it has tapped Jim Irvine as Senior Director of Media Strategies.

Mitsubishi Motors North America has put the Hispanic portion of their US advertising efforts into review. The list of agencies contacted for the review is one of the largest in our industry.

Swiss Dairy announced that it will begin introducing new bilingual labels on its top-selling branded milk this month. The effort will eventually impact all Swiss Dairy milk sold at approximately 9,000 distribution points across Southern California.

We are down to three finalists for the Nissan North America Hispanic account.

The California Lottery launches its latest SuperLotto Plus Hispanic advertising campaign developed by Casanova Pendrill, the California Lottery’s Hispanic agency of record.