Ad Agency

Creative Civilization announced plans for the relocation of its corporate headquarters.

Effective immediately, ViVa has appointed Loreyne Alicea to the position of president, a post previously held by Linda Lane Gonzalez, founder of the firm. Ms. Gonzalez will remain at the helm as Chief Executive Officer.

The agency Premier Euro RSCG changes its name To Euro RSCG Puerto Rico. This is part of the new corporate identity that Euro RSCG Worldwide has launched to world level. All the agencies that compose the network Euro RSCG around the world will be aligned and they will change for the name of Euro RSCG followed by the country in which operates.

Affirming its longstanding commitment to the Spanish-speaking community, Countrywide Home Loans, Inc. has launched a new media campaign specifically catering to the homeownership aspirations and concerns of Hispanics in the United States.

Castells & Asociados Advertising announced that it has hired Mario Granatur as its new creative director. Mario joins Castells from Saatchi & Saatchi Conill Advertising where he served as the agency’s associate creative director on accounts including Toyota (cars, trucks and SUV’s) and Lexus.

Nissan USA has decided to put their Hispanic account up for review.

PNC Bank, a member of The PNC Financial Services Group, Inc. announced that it will increase its ongoing efforts to reach Hispanic customers with Spanish-language TV and radio commercials which began airing on June 14 in its New Jersey, Philadelphia and Lehigh Valley markets.

Linda Gonzalez, president of The VIVA Partnership, Inc., announced that Verizon Wireless has selected Viva as their agency of record for all Spanish-language and Hispanic national advertising media services. Viva is now charged with all planning, purchasing and management responsibilities for the wireless company’s media programs covering Hispanic markets nationwide. The media buys encompass television, radio, cable, print, out-of-home, sponsorships and non-traditional media outreach.

Swiss Pharmaceutical company Novartis has selected New York based The Bravo Group as is AOR for Hispanic Marketing.

LaSalle Bank Corporation, the holding company for LaSalle Bank in Chicago and Standard Federal Bank in Michigan, has appointed Lazos Latinos to formulate business development and marketing initiatives targeted at the local, regional and national Hispanic-owned business sector.