Ad Agency

The Home Depot has selected The Vidal Partnership as its agency of record for marketing and advertising to Hispanics.

McCormick & Company, a leading producer of spices, seasonings, flavorings and specialty foods, announced today that it has hired Grupo Gallegos as its U.S. Hispanic advertising agency of record, effective immediately.

Lopez Negrete Communications has added Shell Oil Products US to its list of industry-leading clients. After an extensive national review, the Agency has been selected as the Hispanic agency of record for retail products and services offered by Shell Oil Products US and will help position the Shell brand as a leading oil and gas brand among Hispanics. The Shell brand’s Hispanic marketing initiatives will include new product launches, gasoline advertising and promotions.

Machado/García-Serra/Publicidad (MGSP) recently announced the promotion of Carlos Chacín to VP/Creative Services, Jorge A. Mañach to VP/Client Services and Gustavo Gatell to VP/Media Services.

Advertisers are continuing to move away from commissions to fees or other methods of compensation, including incentives, according to the Agency Compensation Survey published by the Association of National Advertisers (ANA). The findings were first presented today at ANA Financial Management Conference in Scottsdale by David Beals of Chicago-based client-agency relationship consultancy Jones Lundin Beals, Inc.

The Association of Hispanic Advertising Agencies (AHAA) announced its new board of directors at AHAA’s recent conference in Miami. Manuel E. Machado, CEO of Machado/Garcia-Serra Publicidad will lead the dynamic organization as president and Alex López Negrete, president and CEO of López Negrete Communications will serve as the president-elect

Chicago-based Lápiz, recently received an “O’Toole Multicultural Award” from the American Association of Advertising Agencies (4A’s), which signifies Agency of the Year status and is the highest honor the association bestows upon agencies.