Ad Agency

The PNC Financial Services Group, Inc. has selected Marca Hispanic as agency of record for its Hispanic market advertising. Marca will develop a fully integrated marketing campaign that will include TV, radio, outdoor, print, collateral and event marketing across the PNC markets on the East coast. Marca is also AOR for media planning and buying for the Hispanic markets.

Nextel Communications Inc. announced the expansion of its concentrated marketing and sales initiative to introduce its differentiated wireless voice and data services to the Hispanic communities in Los Angeles and Miami. The company also is launching a new Spanish-language advertising campaign in those markets, as well as in Chicago and San Diego. Nextel will expand this initiative to other U.S. cities by the end of the year.

DGWB’S Hispanic division, Adelante, has been named the official Agency of Record for all KFC Hispanic advertising.

Conoco Phillips has selected Los Angeles-based Acento to handle the launch of the company’s gasoline brands, Phillips 66, Conoco, and 76, into the Hispanic market.

Delta Air Lines announced that is has selected diego + heymann + partners as its advertising agency for Latin America and the United States Hispanic market. diego + heymann + partners will handle select regional and U.S. Hispanic advertising and branding projects for Delta, and will work in alignment with BrightHouse LLC, the Atlanta-based firm responsible for the airline’s global marketing communications strategy.

Chattem, Inc., the makers of Dexatrim wanted to know announced that Viva Partnership will handle their US Hispanic effort.

LattimerMoffitt Communications (LMC) announced the launch of ¡Oye!, the Latino division of its full-service advertising agency. ¡Oye!, in collaboration with Mayi Sanchez, will provide culturally relevant marketing communications services for clients with opportunities in the growing Latino market.