Hill, Holliday announced that it has been selected as the AOR for Cleveland Clinic Florida in Weston. The account will be handled out of Hill, Holliday’s Miami Beach office, and will include both general market and Hispanic advertising.
Ad Agency
Creative Civilization AOR For KLASS Foods.
Klass food and beverage products has retained Creative Civilization – An Aguilar/Girard Agency for all creative, media planning/buying, public relations and promotional work. Creative Civilization is Klass’ first agency of record in the United States. Klass, based in Houston, TX, distributes a variety of food and beverage products including Aguas Frescas, Licuados, Gelatinas and Atoles.
OMD Latino Launches.
OMD Worldwide and del Rivero Messianu DDB have joined forces to create OMD Latino. “OMD Latino will be a Hispanic media powerhouse; the benefit to clients is quite clear,” said Page Thompson, CEO of OMD North America, said. “OMD Latino offers a strategic approach to media, Hispanic market depth, maximization of cost efficiencies and the alignment and integration of the overall marketing and creative processes.”
The Search For An Impact Index.
I’m a bit of a geek. I learned this a long time ago and decided to embrace it, so now I want to share with all of you one of the ways that I think about our industry, and advertising as a whole. Many of you have heard me discuss the balance between science and art that affects our chosen profession, but at the end of the day I truly believe there are mathematical equations that can explain everything. This is especially true in the world of advertising, but recently I have been working on a mathematical explanation to predict how a campaign allocation should detail the types of ad sizes that are considered within a plan.
La Agencia de Orcí Launches Combe’s Just For Men.
La Agencia de Orcí & Asociados recently launched the first U.S. Hispanic advertising campaign for Combe Incorporated. The new campaign for the company’s Just for Men haircolor brand is the first of its kind for a male grooming product and consists of two :30 TV spots and radio spots. The total budget is estimated at $4 million.
Cartel Group AOR For Dickies.
The maker of DICKIES workwear announced that it is launching a major Hispanic marketing initiative in the U.S. and has named The Cartel Group of San Antonio as its agency of record (AOR).
Mexican Teams Have High Expectations For The Copa Libertadores @ Fox Sports en Español
Fox Sports en Español will open its coverage of the 2004 Copa Toyota Libertadores soccer competition with three back-to-back telecasts. Colo Colo (Chile) and Deportivo Cali (Colombia) will kick off the network’s first set of live telecasts on Tuesday, February 3, 2004 at 7:00 p.m. (ET)/4:00 p.m. (PT), followed by Santos Laguna (Mexico) and Universidad de Concepción (Chile) at 9:30 p.m. (ET)/6:30 p.m. (PT).
Inventiva Has The Horses.
Inventiva, Inc. has been retained by the American Quarter Horse Association (AQHA) for consulting and advertising services aimed at retaining and growing AQHA’s Hispanic membership base.
