The Association of National Advertisers (ANA) announced that it will publish a benchmark study on client-agency relations. The 360-degree survey is designed to help both parties understand best practices that make their “marriage” work.
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Synovate Presents The 2004 US Hispanic Market Report & Seminar.
In February 2004, Synovate Diversity will launch the 11th edition of the U.S Hispanic Market Report.
Hilton Hotels Diversity Advertising Campaign @ TRUE Agency.
Hilton Hotels Corporation announced today that it has hired minority-owned TRUE Agency, Los Angeles to administer its 2004 Diversity advertising campaign. The focus of the 2004 Diversity campaign will be a continuing effort to increase awareness of the Hilton commitment to diversity; expose minority and female entrepreneurs to the Hilton Hotel Owner/ Franchise Development program; and attract minority-and-women-owned business to the Hilton Supplier Diversity Program. The assignment includes print and online creative advertising, as well as media planning and placement.
López Negrete Making Tortillas.
López Negrete Communications has been named the agency of record for Azteca Milling LP, effective January 2004. Maseca and Masa – Mixta are both brands of Azteca Milling a subsidiary of Gruma Corporation.
Lopez Negrete Produces Super Bowl PSA Effort In Houston.
With less than two weeks to Super Bowl XXXVIII, new Mayor Bill White has launched a public service campaign encouraging Houstonians to welcome visitors to our city and go the extra mile in being friendly and helpful to our guests.
AHAA 2004 Agency BLUE Book.
The Fourth edition of The Standard Directory of Hispanic Advertising Agencies, the first and only directory of Hispanic advertising agencies in the United States is available through the Association of Hispanic Advertising Agencies.
Dieste & Harmel Partners …. Multicultural Agency of the Year 2003.
Ad Age has honored Dallas based Dieste & Harmel Partners with the 2003 Multicultural Agency of the Year award. Felicidades Compadres!
H&R Block Hispanic Advertising Campaign Delivers Message Of Trust.
cruz/kravetz:IDEA announced the launch of a comprehensive new Hispanic advertising campaign for H&R Block. The campaign, which reinforces the company’s nearly 50 years of experience and trust as a key advantage to using H&R Block, is the first creative effort of cruz/kravetz: IDEAS, H&R Block’s Hispanic agency of record.
Circuit City @ Bromley Communications.
Circuit City selected San Antonio-based Bromley Communications to lead the giant consumer electronics retailer’s first formal foray in the U.S. Hispanic marketing arena.
