Ad Agency

The novel coronavirus (COVID-19) has forced immediate, far-reaching lifestyle shifts for American consumers. In fact, it’s unlikely that consumers’ lives will return to normal in the near future.

Class of 2020, created by students at the University of Texas at Austin, is the newest platform supporting brands since stay-at-home guidelines were placed. The students, expected to graduate this year, were met with commencement ceremony cancellations and a lack of jobs and internship options due to agency cutbacks. The unpromising job market has led them to create an agency offering research, strategic planning, experiential and creative ideation, public relations and creative execution.

During the 2008-09 recession, agency organic growth fell by -1,500 bps from +4% in 3Q 2008 to a low of -11% in 2Q 2009. It took seven quarters in the end for organic growth to recover back to +6% in 2Q 2010, reflecting the prolonged economic weakness over this period.

As MMM of Florida’s agency of record, WOW MKTG will create comprehensive advertising campaigns for the healthcare brand in the South Florida market.

Technology will lead to dramatic changes in the agency model, but experts say the effects could be good for clients and agencies alike

It has been 16 years since Facebook’s founding and Google’s IPO in 2004. Marketing, media, and creative players rushed in to master the new digital and social innovations across all viewing platforms. Complexity replaced simplicity and has grown without bounds. Excess complexity is a disaster. It’s time to eliminate it.

Many industry sectors may decrease marketing and advertising spending this year as a result of slower sales and profits. MAGNA expects the impact on revenues to be severe for the Travel and Restaurant industries, moderate for Retail and Automotive, mild for Consumer PackagedGoods (CPG/FMCG) and potentially positive for Ecommerce and Home Entertainment (SVOD).

While solutions exist, myriad problems continue to erode the trust between clients and their agencies

IThe current crisis is a far cry from the Great Recession but there are things we have learned that are applicable when trying to figure out how to protect brands, businesses and livelihoods. In this post I have listed a few things that brands should do during the crisis and which will help preserve the brand’s standing for the longer-term..  by Nigel Hollis

Total marketing communications and advertising investments will decline more than $50 billion annually between 2019 and 2025, from $589.8 billion to $538.3 billion, according to The Myers Report’s new Marketing & Media Economic Data and Forecast 2000–2025. Yet advertising’s share will grow a projected 7.9%, from $214.5 billion in 2019 to $231.4 billion in 2025.

In recent weeks, there has been some talk about an economic recession. When it comes is still anybody’s guess, but another business slowdown is inevitable. It would be the first since the “great recession” ended more than ten years ago. Often times when a recession happens, businesses, fearful of declining revenue, begin to cut back in various areas, including their ad spending.  By Brad Adgate

Given member interest resulting from coverage in the advertising/marketing trade press regarding changes in payment terms being implemented by a handful of companies to some suppliers, ANA initiated research to determine if such changes were isolated examples or reflective of a broader trend. The answer is clear: payment term changes, notably extended terms, are reflective of a broader trend. The services noted most for extended payment terms are agency fees, research, and production. The majority of respondents who have extended their payment terms have done so to derive better cash flow.

Advertising has never been a particularly admired profession. Indeed, some would say it isn’t a profession at all. We’re not doctors or teachers; we’re not even lawyers or accountants. We don’t make or do anything of any great practical use to humanity. We help people sell stuff.

Combate Americas has begun scaling its digital audience and monetizing its various platforms.  To help lead the effort, the sports league has engaged full-service, cross-cultural agency Pinta.

LERMA announced 11 award wins, including a Judge’s Choice and the coveted Mosaic Award, at the American Advertising Federation’s Dallas Chapter’s 2020 ADDY Awards. The annual awards celebrate creativity and excellence in advertising.

Casanova//McCann announced that Vallarta Supermarkets has named CM its Digital & Social Media AOR following a competitive review.

What a strange business we’re in. On the one hand, we talk a lot about the need for consistency in relationships — about the need to truly understand the client’s business and the importance of our work being acknowledged and respected in the advertiser’s boardroom. And on the other, we celebrate pitches as if we were involved in a sporting event.

GALLEGOS United, part of communications group UNITED COLLECTIVE, has appointed two new senior team members, following a string of new business wins, as the agency continues to propel its clients’ business growth. Brenda Schneider, who joins the agency as Group Account Director and Becky Peterhansen, who starts in the newly created position of Director of Social Engagement and Content, bring expertise for the agency to continue reaching its clients’ audiences in engaging ways with strategic creative and marketing solutions.

Richards/Lerma announced its rebrand to LERMA in celebration of the agency’s 10-year anniversary. The new brand represents the agency’s rich digital and creative roots, now with an even stronger focus on a more diverse, inclusive and technologically savvy America.

By Gonzalo López Martí    Creative director, etc. / lmmiami.com/

• It happens again and again.
• Regardless of the number of weeks or months an agency is given to prepare a presentation for a pitch or RFP, the last stretch will involve sleepless nights, lost weekends, exhaustion and nervous breakdowns.
• Even if the entire payroll of said agency is assigned to the project with ample time to react, the outcome will be the same.
• The very definition of a paradox: the more staff one adds to complete a certain task, the longer it takes to be fulfilled.
• Pathological procrastination?