Ad Agency

MarketVision has been awarded marketing AOR for ValoraLife, a way to buy life insurance online that was inspired by Latino-market insights. Backed by MassMutual, ValoraLife.com launched in June in Houston.

Based on the importance and frequency of agency reviews, we created a short survey for client leaders in marketing and procurement and agency leaders to give a sounding board for what’s good and less good in the new business process.

Expounding on a new media-based agency campaign under the Unlimited Passion banner, Constanza spoke to HispanicAd.com in favor of her agency’s “combination of scientific media methodology with culturally-nuanced art-of-the-media plan-buy conception.”

In June, K2 Intelligence issued their report, commissioned by ANA, titled, “An Independent Study of Media Transparency in the U.S. Advertising Industry.” K2 found substantial evidence of non-transparent business practices in the U.S. market in the form of rebates as well as substantial evidence of potentially problematic agency conduct concealed by principal transactions.  ANA and Ebiquity/FirmDecisions have issued the much anticipated follow-up report titled, “Media Transparency: Prescriptions, Principles, and Processes for Advertisers,” which offer a number of recommendations.  By Bill Duggan, Group EVP, ANA

Grupo Gallegos announced that it has been named creative agency for Coronado Brewing Co., a San Diego-based brewery that continues to define West Coast craft beer.

Help the 4A’s address the critical issue of Gender and Diversity in the advertising industry.  Please take just a few minutes to share your thoughts and experiences on this important topic.

In this opinion piece, the author speculates on the future of advertising. Arguing that the challenge of predicting the future lies mainly in the lack of an acceptable definition of the field, the author solves that problem by developing a set of postulates to create boundaries for the theory and practice of the discipline.  By Don Schultz – Northwestern University, Evanston, Illinois, USA

Marketers should require media agencies to be fully transparent to elevate trust and restore confidence in the client/agency partnership, according to a wide-ranging set of recommendations released \ by the ANA (Association of National Advertisers) and Ebiquity/FirmDecisions.  A key recommendation was that clients require their agencies to disclose all potential conflicts of interest and allow thorough audits of the agency, its parent company, affiliates, and subsidiaries to ensure full transparency and contract compliance.

Hispanic marketing is challenging. Believe me, we have been doing it for 15 years. Effective Hispanic marketing requires an integrated team that not only possesses the skills to execute standard marketing principles, but also a deep understanding of the complex and dynamic Hispanic consumer.  By Lee Vann / Capture Group

Joash Brunet and artist and designer Kedgar Volta announced hey have launched Castaño Group, a new content production company specializing in immersive, interactive and multicultural audience experiences in a variety of broadcast, digital and physical formats.

As the ANA report generates increased discussion in the industry, and it will, those debates will also drive more transparency. The discussion is important – and it should be leveraged to put steps in place to help organizations get the most from their media investments.

By Gonzalo López Martí    – Creative director, etc. /  LMMiami.com  

• Your garden variety advertising creative has enemies aplenty.
• Real and imaginary.

Ebiquity’s subsidiary Firm Decisions has been summoned into court by Group M, WPP’s media buying agency.

Hill will have served in this role for nine years, successfully modernizing the 4A’s operations, providing guidance to the agency community on transformative issues and passionately advocating for gender and diversity initiatives throughout the industry. 

The Cannes International Festival of Creativity is a yearly celebration that recognizes the best in creative advertising worldwide.  June 25th marked the official culmination of the festival for 2016, which reflected a historic performance for Alma. The agency won a total of 8 Lions and 18 Shortlists, establishing a new record for the multicultural industry!

While Arthur W. Page Society members remain dissatisfied with the level of diversity and inclusion on their communication teams, few are being held accountable for developing and implementing strategies to improve. This is the key finding of a recent student conducted by Syracuse University and funded and released by the PRSA Foundation and the Plank Center for Leadership in Public Relations at the University of Alabama.

Marketers have long relied on agency partners for advertising efforts, but in recent years, the degree and level of collaboration occurring between the two entities appears to be expanding.

It should come as no surprise that agencies have these kinds of practices around rebates and credits in place.  Every person who has ever worked in an agency environment knows this to be the case — it’s not much of a shock, although the press is treating it as such.  

Orcí hired Luiz Salles as Senior Vice President, Head of Strategic Planning and Susan Page as Senior Vice President, Strategic Partnerships.

By Gonzalo López Martí – Creative director, etc / LMMIAMI.COM

• What is it with your average creative that he -or she- whines, kicks, screams and throws tantrums yet he -or she- rarely has the rocks to start his or her own agency?
• How many agencies in America were founded by creatives?
• How many agencies in the US Hispanic market were founded by creatives?