Ad Agency

Lopez Negrete Communications has become the total market agency of record for Lone Star College.

Pinta recently appointed Krysten de Quesada to Account Director of its Miami office.

LAPIZ appointed Luciana Cani as its new senior vice president, executive creative director overseeing the agency’s creative team.

Sensis has launched SensisChallenges – a specialized practice for the design and execution of custom challenges.

The United States Tennis Association (USTA), the national governing body for the sport of tennis in the U.S. has partnered with LimeGreen Moroch to help strengthen its multicultural marketing initiatives.

Chicago based PACO Collectivecelebrated 10 years in business, evolving from a Hispanic-focused multicultural marketing agency, to a cross-cultural agency with major clients on its roster, including ComEd, the Chicago Bears and the Chicago White Sox, among others.

Many executives have come to feel that rapidly evolving brand and agency roles and responsibilities are having a negative impact on business results, creating a series of challenges.

GroupM announced that GroupM Multicultural, its unit charged with integrating and negotiating multicultural business across GroupM’s umbrella of companies, appointed Nelson Pinero as Senior Digital Director, Senior Partner.

McCann Worldgroup announced that Casanova Pendrill is today being rebranded as Casanova//McCann.  

The Southwest Advertising Hall of Fame announced that the recipient of its annual “Governor’s Award” is ad agency Lopez Negrete Communications. Lopez Negrete is one of the top Hispanic agencies in the country and is based in Houston, Texas.

Perhaps it’s time for agencies to collectively gain the ability to listen clearly to what marketers want. Because last week a number of very senior marketers were very clear about their wishes.

Alma appointed two new vice presidents to their executive team. Beatriz Del Amo will lead the agency’s McDonald’s brand – the 4th largest account in the U.S. Hispanic market – in addition to developing new partnerships as VP Group Account Director. Michael Sotelo is now VP of Digital for Alma; he was formerly the Head of U.S. Multicultural Marketing for Facebook.

Omnicom Media Group announced the launch of its third agency network, Hearts & Science.

República announced the appointment of Anthony Bianco as executive vice president and general manager, a newly created position to manage the agency.

Anomaly announced that Omar Quiñones has joined the agency as Group Strategy Director

The Advertising Research Foundation (ARF) announced the findings from its How Advertising Works research, based on over 5000 campaigns, 12 years of data, and $375B in advertising spend in 41 countries across over 100 categories.  

beIN SPORTS Americas has selected Y&R Miami to lead their advertising, marketing and communications efforts in the USA and Canada, effective immediately.

Ms. Ruiz joins the Agency as Social Media Director. She will manage a growing staff in Casanova’s California, New York, and Detroit offices.

Sandra Alfaro, Managing Director of Wing, announced that Jose “Pepe” Aguilar has joined Wing as Chief Creative Officer.

Casanova Pendrill launched a 360 Virtual Reality project this week, one of the first in the Hispanic space.