Ad Agency

Casanova Pendrill announced two senior hires to its management roster.  Jean Malley-Vega joins the Agency’s New York office as Vice President, Group Account Director and Humberto Rodriguez joined the Costa Mesa, CA office as Director of Production.

Fernando Sánchez Servitje, grandson of Grupo Bimbo Co-Founder Don Roberto Servitje Sendra, has advanced his professional career by joining Legion Advertising LLC as an esteemed Partner and Director.

Newlink named Cynthia McFarlane as Chief Strategy Officer and Managing Partner to bolster the firm’s capabilities and solidify its strategic approach to consultancy.

Companies that have historically bought media on behalf of marketers are realizing that to grow their businesses they now need to own core assets that would otherwise be described as media — while companies that have historically owned and sold media are realizing that to grow their businesses, they now need to deliver full marketing services, not just media.

It might sound extreme to suggest that advertising could die but if serious actions aren’t taken soon the advertising industry is going to turn off consumers for good. Receptivity to advertising is essential for marketers to build brands and encourage purchase.

Grupo Gallegos announced that integrated marketing guru Lindsay K. Reilly has joined the company’s Brand Activation Group as Account Director.

Alexandre Hohagen, former CEO of Google and Facebook in Latin America and US Hispanics, is joining Nobox as CEO and Partner.

República announced that the Greater Miami Chamber of Commerce has bestowed the company with the 2016 Top Entrepreneurial Award in the “South Florida & Beyond” category.

With new programmatic solutions cropping every day, everyone — agencies, publishers and clients alike — is asking the question: how much of our digital spending should be shifting to programmatic buying models? The efficiency story has been a media headline for years, and programmatic media is certainly a solution. But, is it effective?

Lopez Negrete Communications, Inc. earned 34 American Advertising Federation – Houston Chapter awards, including a “Best in Show” in the Broadcast category for their “De lo ordinario a lo extraordinario” campaign for Fiat Chrysler Automobiles’ 2015 Chrysler 200. This marks the thirteenth consecutive year that the agency has earned “Best in Show” honors.

MediaCom has formed a partnership with The Hofstede Centre, the global centre for cross-cultural research and its parent company ITIM International.

What goes into an ad?  This question used to be simple, but in today’s world, the lines are blurring between content and ads. How can we find a more harmonious way to co-exist and to bring advertising back to a state of approval, or even enjoyment, for the general consumer?

According to industry insiders, the loss of the Procter & Gamble account and now the Walmart account on US only scale for Starcom MediaVest Group is devastating to their Multicultural division.  

Pinta named Yvette Regalado as Account Director of its New York City office. Regalado brings nearly a decade of experience in integrated Hispanic marketing in both New York and Miami.

New research has revealed that native advertising – sponsored or branded content that matches the look and feel of publisher websites – is shaping up to be a vital future development for the PR sector and could be the way it gets more budget from its clients.

The theme for the campaign is “Enchanted to meet you” playing off of the name of the brand and also bringing an introductory tone to the newest addition to the very hip and and artistic Bishop Arts District in Dallas.

Grupo Gallegos announced that advertising industry veteran Luis Camaño has joined the company to lead its newly formed Brand Activation Group.

Saatchi & Saatchi Los Angeles announced that Romina Bongiovanni as Director of Earned Media.  

MPRM Communications announced that it has hired Inma Carbajal-Fogel to head its new Hispanic multicultural marketing and public relations practice, ¡HOLA! MPRM.

the community, part of SapientNitro,  announced the appointment of Juan Cruz Vassallo as Associate Creative Director.