The Advertising Industry is on pins and needles waiting for a report from the Association of National Advertisers (ANA) which is ready to be released that will shed light on the media rebates practice US based agencies are receiving for purchasing media that might not be in the interest of their clients.
Clients, Agencies and the Media are waiting in anticipation, since this practice erodes the confidence among the parties. We expect that no companies will be mentioned, but the US Hispanic Market is not immune to this practice.
Expect possible SEC and Federal involvement or investigations.
More coming from HispanicAd.
Las Vegas-based One Entertainment is announcing a partnership to bring the iconic Lotería card game to consumers in the United States, Mexico and Canada.
Hispanics represent the fastest growing population segment in the country, a huge and growing buying power, with an undeniable over-indexing of numbers in multiple categories. The power and magnitude of this group makes success in any field requiring consumer support virtually impossible if not engaged appropriately. Yet, while the need to market to Hispanics increases the appeal for Hispanic marketing agencies is declining. By Luciana Gomez
Regular readers will know that I have always been very wary of kickbacks — the rebates given to big media buyers by media owners for booking plenty of volume. When I talk to pals who have worked at the big media buyers it’s always a topic of conversation. One has even gone so far as to claim that his new business is transparent with clients on kickback and puts the rebate back into buying more media. by Sean Hargrave
Grupo Gallegos announced that it has been named the digital and social agency of record (AOR) for Hass Avocado Board (HAB), the agriculture promotion group dedicated to endorsing consumption of Hass Avocados in the U.S.
Lopez Negrete Communications has become the total market agency of record for Lone Star College.
Pinta recently appointed Krysten de Quesada to Account Director of its Miami office.
LAPIZ appointed Luciana Cani as its new senior vice president, executive creative director overseeing the agency’s creative team.
Sensis has launched SensisChallenges – a specialized practice for the design and execution of custom challenges.
The United States Tennis Association (USTA), the national governing body for the sport of tennis in the U.S. has partnered with LimeGreen Moroch to help strengthen its multicultural marketing initiatives.
Chicago based PACO Collectivecelebrated 10 years in business, evolving from a Hispanic-focused multicultural marketing agency, to a cross-cultural agency with major clients on its roster, including ComEd, the Chicago Bears and the Chicago White Sox, among others.
Many executives have come to feel that rapidly evolving brand and agency roles and responsibilities are having a negative impact on business results, creating a series of challenges.
GroupM announced that GroupM Multicultural, its unit charged with integrating and negotiating multicultural business across GroupM’s umbrella of companies, appointed Nelson Pinero as Senior Digital Director, Senior Partner.
McCann Worldgroup announced that Casanova Pendrill is today being rebranded as Casanova//McCann. 
The Southwest Advertising Hall of Fame announced that the recipient of its annual “Governor’s Award” is ad agency Lopez Negrete Communications. Lopez Negrete is one of the top Hispanic agencies in the country and is based in Houston, Texas.
Perhaps it’s time for agencies to collectively gain the ability to listen clearly to what marketers want. Because last week a number of very senior marketers were very clear about their wishes.
Alma appointed two new vice presidents to their executive team. Beatriz Del Amo will lead the agency’s McDonald’s brand – the 4th largest account in the U.S. Hispanic market – in addition to developing new partnerships as VP Group Account Director. Michael Sotelo is now VP of Digital for Alma; he was formerly the Head of U.S. Multicultural Marketing for Facebook.
Omnicom Media Group announced the launch of its third agency network, Hearts & Science.
República announced the appointment of Anthony Bianco as executive vice president and general manager, a newly created position to manage the agency.
