Ad Agency

The 11th of June of the current year, the 22 offices that comprise the Latin region of DDB Worldwide (US Hispanic + Latin America + Spain) will connect all their talent to look for ideas to help solve the inequality that today’s women face.

One of the big talking points over the last few weeks has been the flood of agency reviews announced by many large U.S.-based and/or global advertisers. I think these reviews are driven by a combination of factors, not just the much-publicized murkiness of many media agency dealings.

By Gonzalo López Martí  –  LMMIAMI.COM

• In the not-so-distant 90s telcos made their money on long distance calls for business & residential land lines.
• That’s where the gravy was at.
• Remember the fax?
• The race to reinvent themselves as internet service providers & mobile operators left many a corpse belly-up by the road.
• Three letters: MCI.
• They got complacent.
• They didn’t see it coming?

$25 billion worth of media reviews has been announced  in the last few months. So is this a statistical anomaly, or a sign that after 20 years of endless talk about change, clients are finally making demands that agencies do so?

Winners for the 2015 Radio Mercury Awards were announced this evening at the 24rd annual awards reception in New York. Among the winners, Alma DDB was the only US Hispanic agency to be awarded, taking home the title for Spanish Language campaign for their Liquid Plumr “Hello” work.

In a gesture of generosity, Daisy Expósito-Ulla shares her Award of Agency of the Year with all Hispanic and Multicultural agencies in the U.S.

d expósito & Partners will receive the Agency of the Year award from The Advertising Educational Foundation (AEF) at the 2015 AEF Honors Night, and it will be accepted by Daisy Expósito-Ulla, Chairman/CEO of the agency. The AEF Honors Night will take place on Thursday, June 4, 2015, at The University Club, in New York City.

The advertising business now changes about every 10-15 years. We’re at the tail end of the Media Era, about to enter the  Technology Era, which will be unlike anything we’ve seen in the past.  

The agency-client relationship is in good standing, but recent research finds that the number of those relationships is falling. For agencies to continue to attract clients, they’ll need to prove their ability to drive improvement so customers can get ahead of the competition.

MDC Partners today announced the formation of Cultura United Agency, a cross-disciplinary marketing firm uniting specialized full-service advertising and public relations expertise with insights across Hispanic, African American and Asian audiences.

Grupo Gallegos announced the hiring of Lixaida Lorenzo as Creative Director. Lorenzo is one of several additions to the creative department this year, including Executive Creative Director Sebastian Garin who joined the agency in March.

Close to 100 former employees of The Bravo Group, the legendary agency of the 90s, will gather in New York City on Saturday, May 16 right after the upfronts.

Creative Civilization – An Aguilar/Girard Agency, has been recognized with 11 Del Oro Awards, including “Best of Category” honors, from the Public Relations Society of America (PRSA) in San Antonio, bringing the total awards for the agency to 26 in 2015 – including two national Telly Awards, recognizing the Agency’s television advertising campaigns, and 13 ADDY® Awards from the American Advertising Federation (AAF) of San Antonio.

It seems that the recent hoopla with the end of “Sabado Gigante” has sent ripples across the grid with many alluding that this, in fact, is “the beginning of the end for Univision,” and while I agree that in a way it does symbolize the end of an era/format that is no longer reflective of today’s USH audience, I still don’t hear the fat lady singing. In fact, this is a day they knew would eventually arrive.  Univision Will Be Just Fine Says Alma’s Media Director, Jorge Mercado.

Borden Dairy Company, parent for LALA brand in U.S. has selected Dieste, Inc. as its advertising agency for its LALA brands. Dieste will manage the brand strategy, digital initiatives, creative and media planning duties for both the U.S. and U.S. Hispanic markets.

The executive leadership team from GSD&M and the founders of multicultural ad agency LatinWorks announced  the launch of Sibling, an integrated creative and media agency with a multicultural DNA.

Following on from the gap we identified last week between brand marketing and the sales/trade/shopper marketing teams, the ANA has delivered a different gap analysis in a new report called “Enhancing Client/Agency Relations 2015.”  Before we continue, I want to make sure I follow the health and safety regulations here at MediaPost. We take them very seriously, so I want to make sure you are sitting down when you read the following quote, per CMO.com: “Just 27% of agencies reported that clients provide clear assignment briefs. Meanwhile, 58% of clients think they are doing a good job.”

The business of media has changed so much over the past few years that the notion of media agencies being “agents” of advertisers may no longer apply. That’s the message that Irwin Gotlieb, CEO of WPP’s Group M and arguably the dean of the global media industry, delivered to a room full of advertising executives at the ANA’s Financial Management Conference in Phoenix this week.

HispanicAd.com announced the 2015Hispanic Account Planning ‘Excelencia ‘ Awards (HAPE) winners during the 2015 USH Awards gala event during the 2015 AHAA conference in Miami, Fl.

Clients and their agencies have strong relationships but there is significant dissatisfaction about the quality of the briefing process and compensation agreements according to the ANA’s (Association of National Advertisers) survey report “Enhancing Client/Agency Relations 2015.”