Ad Agency

Horizon Media announced that NBC Universal’s TELEMUNDO and NBC UNIVERSO have both retained the agency as media agency of record (AOR) following a review.

OMD significantly expanded its relationship with the San Francisco-based financial institution. Presenting a data-driven strategy, OMD was also awarded the digital business, as well as the entire multicultural media portfolio (in partnership with Buzz Marketing Group).  

The efforts start in April 2015 with a comprehensive campaign that includes TV, radio, digital, retailer programs, contests, social media and in-store demos. The agency also presented a brand new creative campaign focused on the emotional connection that Latinos have with beef.

Lopez Negrete Communications enjoyed a bountiful Festival del Caribe.

Chicago-based creative agency LAPIZ is serving up a new advertising campaign to promote the 31st Annual Chicago Latino Film Festival – movies with “Bacon Subtitles.”

Ingrid Otero-Smart, President/CEO of Casanova Pendrill announced the addition of Juan Faura to its leadership team as Vice President, Director of Strategic Planning.  

Alma named Adrian Castagna as its new Director of Production. Castagna, an industry veteran with nearly 20 years of experience, was Executive Producer at Casanova, Pendrill, and later helmed the award-winning production company Flip Films.

It’s interesting how creative professionals have never really found a way to be suitably paid. As a writer, I was asked my rate per word, which I found a particularly distasteful way to measure my value. It felt as if I were selling old books to trendy restaurants by the yard, honoring volume over ideas.

Victor Zeiris and Nathalie Jaspar— bilingual advertising executives who previously worked at agencies such as Grey, Saatchi and KBS+—announced the launch of Dial B, an agency specialized in beauty advertising for Latinas.

New York based Wing, has just been nominated as a finalist for 4 Effie NA categories.

Juan Valdez Café has selected Newlink America to position the brand in the US market.

Lopez Negrete Communications, Inc. won the 2015 Gold Advertising Research Federation (ARF) David Ogilvy Award in the Travel and Leisure category for its “Vamos a Pescar” campaign, created for client Recreational Boating & Fishing Foundation (RBFF). This is the fifth ARF David Ogilvy Award the agency has earned.

In the last two weeks, the ANA has taken a beating for flooring a presentation by former Mediacom CEO Jon Mandel at the Association of National Advertisers Media Leadership Conference  accusing agencies of taking rebates and kickbacks and adversely affecting the impact and effectiveness of their client’s media plans purely for selecting media that would help build their own bottom-lines in a world of increased pressure by procurement practices and reduced agency fees.

So we at HispanicAd.com ask if US Hispanic focused ad agencies, US Hispanic focused pr firms placing social budgets and media buying agencies with US Hispanic buying responsibilities are taking rebates or kickbacks?   What do you think?

Coconut Grove, FL based Alma, broke its own record at the local ADDY Awards, taking home 72 Gold and Silver prizes (Alma held the record with 63 awards last year).

Coconut Grove based ALAMA will be handling strategic and creative duties for Bud Light.  Austin based LatinWorks previsouly handled the responsibilities.

At the recent 2015 San Antonio American Advertising Awards, Bromley Communications swept the show winning 28 ADDYs – the most by any local agency. Bromley took home 14 Gold, eight Silver and four Bronze awards for work produced on behalf of General Mills, Coors Light and the NBA.

Sensis announced newly created department, already serving about a dozen clients, combines traditional PR, social media, content marketing and experiential capabilities, fully integrated with the agency’s digital, creative, strategy planning and paid media services.

As VP, Discovery & Design, Mr. Valls will lead his team as they continue building on the increasingly critical union between research, account planning and analytics.

Miami based Pinta has been selected as Hispanic agency of record for UFC, helping with marketing efforts, creative public relations, social media, fighter promotions and event support.

The company will debut “Vamos Por Ti” (We’ll Come For You) – its first-ever fully-dedicated Hispanic marketing campaign. The campaign focuses on Enterprise’s offer to pick up local neighborhood car rental customers at no extra cost.