Ad Agency

DDM Brands and López Martí Miami, respectively client & agency, just rolled out their Yezz ARA effort with a comprehensive branded, experiential and social content initiative.

Lopez Negrete Communications, Inc. earned 56  American Advertising Federation – Houston chapter awards, two of which were “Best in Show,” in the Digital and Broadcast categories, respectively. 2015 marks the eleventh consecutive year that the agency has earned “Best in Show’ awards, with this year being the first year it takes home top honors in two categories.

Heineken USA assigns Geometry Global as agency of record for all Hispanic and Total Market retail and shopper marketing. Geometry will lead strategy and shopper marketing programs with a focus on Heineken, Heineken Light, Tecate, and Tecate Light brands within the Heineken portfolio.

Sensis opened an office in Austin having merged with K. Fernandez Marketing of San Antonio.

Here’s the crux. In spite of the fact that as an industry of Hispanic marketers we’ve become very sophisticated in our methods and resources, we’re still stuck in a time warp. What do I mean by this? We continue to focus on US, what WE do well, what WE need and what the Hispanic market needs instead of focusing on our clients’ companies or the companies where we own responsibility for Hispanic Marketing and where we’re responsible for contributing to OVERALL growth.  By Terry Soto, Author and CEO, About Marketing Solutions, Inc.

Grupo Gallegos announced two additions to its creative department, Associate Creative Directors Sharon Cleary and Franz Río de la Loza.

MundoFox has named Los Angeles based BARÚ, as its media agency of record. The agency has been awarded all media planning, buying and activation for paid consumer media.  BARÚ will work with MundoFox on planning and executing media buying efforts for the 2015 calendar year.

The book provides a view of Hispanic life in the U.S., sharing Dieste’s expertise in the field for multicultural marketing. Over the last two decades, Dieste has discovered the surprising truths of what works, what doesn’t and how to effectively build a brand within this vibrant consumer segment.

República announced the appointment of Tony Arner, CPA, to the post of chief financial officer.

DXagency announced the opening of its new Miami office to help support its current and new U.S. clients with the same, best-in-class services, as well as opening the doors to Spanish-speaking clients both domestically and in Latin America.

Lapiz announced Carlos ‘Ia’ Murad as its newest creative director.

XL Alliance will help HSN to expand its reach among America’s fastest growing consumer segment, the multicultural market.

The Smithsonian’s National Museum of American History will acquire objects documenting the development and legacy of Sosa, Bromley, Aguilar & Associates, an advertising agency that became the top billing Latino agency in the industry.

Grupo Gallegos announced the hiring of Rachel Gilmour as Group Account Director.

Coconut Grove, FL based Marca has been assigned Hispanic marketing and advertising responsibilities for NASCAR

Nissan United, a dedicated unit of Omnicom, announced that it has hired Antonio Navas as its first Chief Creative Officer, a role previously overseen by Rob Schwartz as Global Creative President of TBWA Worldwide prior to his appointment to CEO of TBWA\Chiat\Day New York earlier this year.

Jose Manuel Cubas the legendary Hispanic advertising agency pioneer who began Siboney Advertising in Puerto Rico in 1953 after leaving Cuba and launched a powerful agency network in the US Hispanic Market has passed.

The current media agency income model heavily relies on fees. These fees are typically calculated on the basis of full-time equivalent shares of people working on a piece of business, plus overhead and other costs of running an account. There’s often a pay-for-performance or other incentives included to drive the agency to deliver.

La comunidad is translating its name to the community to better reflect the reality of today’s cultural landscape.

Latin3 will will develop the 2015 digital brand strategy and manage all its social media channels.