Ad Agency

DXagency announced the opening of its new Miami office to help support its current and new U.S. clients with the same, best-in-class services, as well as opening the doors to Spanish-speaking clients both domestically and in Latin America.

Lapiz announced Carlos ‘Ia’ Murad as its newest creative director.

XL Alliance will help HSN to expand its reach among America’s fastest growing consumer segment, the multicultural market.

The Smithsonian’s National Museum of American History will acquire objects documenting the development and legacy of Sosa, Bromley, Aguilar & Associates, an advertising agency that became the top billing Latino agency in the industry.

Grupo Gallegos announced the hiring of Rachel Gilmour as Group Account Director.

Coconut Grove, FL based Marca has been assigned Hispanic marketing and advertising responsibilities for NASCAR

Nissan United, a dedicated unit of Omnicom, announced that it has hired Antonio Navas as its first Chief Creative Officer, a role previously overseen by Rob Schwartz as Global Creative President of TBWA Worldwide prior to his appointment to CEO of TBWA\Chiat\Day New York earlier this year.

Jose Manuel Cubas the legendary Hispanic advertising agency pioneer who began Siboney Advertising in Puerto Rico in 1953 after leaving Cuba and launched a powerful agency network in the US Hispanic Market has passed.

The current media agency income model heavily relies on fees. These fees are typically calculated on the basis of full-time equivalent shares of people working on a piece of business, plus overhead and other costs of running an account. There’s often a pay-for-performance or other incentives included to drive the agency to deliver.

La comunidad is translating its name to the community to better reflect the reality of today’s cultural landscape.

Latin3 will will develop the 2015 digital brand strategy and manage all its social media channels.

This will be the first mass & social major marketing push in Europe by Miami-based DDM Brands to build awareness and momentum for Yezz, its fast-growing brand of mobile devices with various operating systems: Billy (Windows), Andy (Android), Foxy (Firefox).

Hispanic marketing agency G ADMarketing Communications has now become Semilla AD, a multicultural agency specializing in the evolving Hispanic segment, led by Gabriela Alcántara-Diaz and Shirley Attia.

Sprint has named Interpublic’s Deutsch L.A. as its new insight and creative agency of record.  In recents weeks, Deutsch L.A also hired a Montse Barrena – EVP Group Account Director and Juan Pablo Oubina – Executive Creative Director.  The Hispanic portion of the accounts seems to also be in play.

Havas announced the acquisition of Formula, an integrated communications and experiential marketing agency. With 100 staff members across offices in New York, Los Angeles, and San Diego, the new entity, Havas Formula, will be a full-service agency with practice areas in strategic communications, public relations, experiential, Latino, and experiential marketing.

Tampico Has selected Macias Advertising and Roar Media in the U.S, including General, Total and Hispanic markets.

Lapiz, a Chicago-based advertising agency for emerging cultures, promoted Lizette Morazzani to creative director.

NBCUniversal’s Hispanic Enterprises and Content announced that it has added República to its agency roster. República will report into Jacqueline Hernandez, Chief Marketing Officer, Hispanic Enterprises and Content, NBCUniversal.

ANA (Association of National Advertisers) recommends that clients generally not indemnify agencies for patent claims. Rather, agencies should assume the liability for their work product, including liability for patent infringement. Accordingly, client/agency contracts should include “indemnity clauses” which require that the agency step in and defend the client in the event of a patent infringement claim.

Wheeler joins la comunidad from Grey New York where he led the Volvo North America business as Executive Creative Director.