Ad Agency

República has been named Best Agency Using Social Media to Reach Latinos by LATISM (Latinos in Tech Innovation and Social Media), the national organization for Hispanic professionals in technology and social media.

Carlos Calancha has joined MediaCom as the new CEO for its operation in Puerto Rico. He joins after several years working for Grey, first in Puerto Rico, followed by regional roles and most recently over three years as COO of Grey Peru.

Dallas Thompson joins integrated cross-cultural advertising agency, Sensis in Washington.

Pablo Buffagni announced the launch of his new shop, BBQ Agency Inc. The services will include traditional and non-traditional advertising, social media, media integrations and content.

Multidisciplinary brand culture and communications firm (add)ventures  is expanding its Miami office with the addition of Sue Tremblay as vice president of insights/analytics and Joel Velez as director of strategy/creative.

Publicis will acquire digital agency Sapiente for an estimated $3.7 billion, thus will also get La Comunidad as well to add to its roster.

I recently had a conversation with Mike Welch, who heads AT&T’s advertising business, and we very quickly found ourselves doubling back on our discussion to define the term “programmatic TV.” Impressed by the clarity of Mike’s take on the subject, and assuming that this “definition conversation” is happening in boardrooms and across lunch tables throughout the industry, I am herewith offering up a definition of programmatic advertising — particularly programmatic TV — in the public interest.

Digital place-based (DPB) media is establishing a spot in media plans. In July 2014 polling by the Digital Place Based Advertising Association (DPAA), nearly 90% of US agency planners said they had included DPB media in their executed plans, and the majority of that group (48.5% of respondents overall) used the tactic in 20% or more of their approved and executed plans—up from 45.4% who did so in 2013. Meanwhile, the percentage of agency planners who didn’t include DPB media in their plans fell from 13.1% to 10.9% year over year.

This year, República won one Gold and 10 Silver Daveys for exceptional work on behalf of clients BankUnited, Baptist Health South Florida, Boehringer Ingelheim Pharmaceuticals, Goya Foods and Pernod Ricard Americas Travel Retail.

As far as industrial metaphors go, the notion of “buying time” has become a little ironic — and some might say, quite prophetic — for Madison Avenue. In its most common use, the term simply means to keep something going beyond its current functional capacity. In the ad industry, of course, it means something else: to buy time on media that consumers are spending their time with. But the way media-buying has historically worked, the term has actually been a misnomer. Advertisers and agencies have never really bought time. They have only bought proxies for moments in time when they assumed consumers might be present to look at their ads, considered their offers and be wowed by the awesomeness of their big creative ideas.

Eddie Gonzalez has departed his post as Chairman CEO Latin America and The Bravo Group at Young & Rubicam.

The Axis Agency announced the promotion of Wally Sabria to Executive Vice President of Digital and Social Media.

LatinWorks has been selected to create a campaign introducing Montejo, Anheuser-Busch’s first Mexican beer to the U.S. market.

Dallas-based agency Richards/Lerma has hired Quim Gil, as head of brand planning, effective immediately.

República unveiled its newly redesigned website www.republica.soy  .SOY is a new domain by Google, catering to the growing digital needs of the US Hispanic market. .SOY offers Hispanic consumers, brands, and publishers, a place to build, create and share culturally relevant web content.

McCann XBC announced that Joel Rodriguez has joined as Executive Creative Director.

The ad industry has always been consumed with the latest trends. This should be no surprise, given that marketers and their agencies spend the better part of their days trying to create them. But nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad inventory more efficiently by applying rules to technology-enabled, automated purchases has marketers salivating. And they’re putting their money where their mouths are, with some of the world’s largest advertisers reportedly planning to shift as much as 75% of their digital spend to programmatic buying over the next year.  By Chris Louie, VP Product Leadership

Newlink America and Chandler Chicco Companies announced the expansion of their alliance with the official launch of SALUTEAM.

República was recognized by the Hispanic Public Relations Association (HPRA) and presented with a 2014 National ¡BRAVO! Award, singling out the agency’s initiative for client Goya Foods, “Goya’s World of Flavor,” as the best “Integrated Marketing Campaign of the Year.”

Grupo Gallegos announce dthe hiring of Jennifer Rusin-Mull as Chief Marketing Officer.