Ad Agency

Changing media practices and technologies are driving marketers’ concerns around media buying effectiveness and media agency transparency according to Transparency, Machines, and Metrics; An ANA/Forrester Survey of the Evolution of the Media Buying Industry.

For the second consecutive year, d exposito & Partner, ConAgra Foods and DDB San Francisco were recognized with a 2014 David Ogilvy Award, winning Silver in the Food & Grocery category, at an award celebration held last night at the Marriott Marquis in New York City’s Time Square.

These days, brands work with too many agencies, creating a sense of strategic competition, and the big-idea model has shifted to a series of smaller ideas, customized to a billion potential eyeballs. 

Sweet Spot Marketing, a Kansas City-area search engine marketing agency specializing in search engine optimization and paid search advertising, has launched a new marketing initiative aimed at serving the web-marketing, search engine optimization, and paid advertising needs of Spanish-speaking businesses and their customers around the Midwest.

The agency was recognized by The Advertising Club of Western Massachusetts (ACWM) at a March 20 gala held in Springfield, Mass. at the Community Music School of Springfield.

Lopez Negrete Communications, Inc. unveiled a new Social Media Intelligence Center at its Houston headquarters. The new state of the art command center will be utilized by the agency’s digital and social media teams to monitor, analyze and engage real-time social conversations for its premier list of clients.

New York-based Prime Access announced that it has been appointed agency of record for the US Hispanic market for Novo Nordisk. The agency will be tasked with branded and unbranded strategy development and execution as well as digital and traditional media planning and buying. Prime Access will also spearhead strategic development of Novo Nordisk’s diabetes franchise across other US multicultural markets.

Conill in Los Angeles has lost buying responsibilities for T-Mobile and the buying assignment has been consolidated with a Optimedia in Seattle a Publicis Groupe agency.

Alma was once again the most awarded agency at the 2014 Miami ADDYs, with a total of 60 Addys and two “Best of Show” for Print and Broadcast. The agency won gold and silver for nine different clients in diverse categories, including digital, print, television, social media, and several others.

República announced that it has won 17 ADDY® Awards from the Miami-Fort Lauderdale chapter of the American Advertising Federation (AdFed) for its outstanding creative work in advertising and branding.

Pinta has named Sarah Garrido as Account Manager at its New York City office.

Our Kids of Miami Dade and Monroe has selected Balsera Communications to lead its public relations and digital communications efforts.

Dallas-based ad agency Richards/Lerma has been selected as creative agency of record by Pizza Patrón. The relationship will have the agency assisting in traditional, digital, social media and public relations programs for the Mexican centric pizza chain as well as some creative input on naming and product development work.

iNSPIRE! Agency received four ADDY Awards from the Dallas chapter of the American Advertising Federation, formerly the Dallas Ad League.

This month, just a week after being awarded “Best of Show” at the American Advertising Federation’s 52nd annual American Advertising Awards in Houston, Lopez Negrete Communications, Inc. also won Full Service Agency of the Year at the Media Alliance of Houston Star Awards Gala.

Dallas based TruMedia has change its name to truMC to better reflect their focus.

Tippit & Moo, a full-service independent advertising agency based in Houston, has appointed David Flynn, Jr. as its new General Manager.  A seasoned and widely renowned analytical and strategic authority in the industry, Flynn will lead the highly awarded team at Tippit & Moo, whose premier clients include Fiesta Mart, Inc., Sonic Drive-Ins, Gabbanelli Accordions, Michaels Stores, Professional Sports Partners, Universal Technical Institute, InComm, and Zadok Jewelers, among others.

In response to the rapidly-changing demographics of the nation, marketing professionals have been experimenting with multicultural marketing models and adopting a “Total Market” strategy to realize greater synergy and marketing impact aimed at the new American mainstream. While there are different definitions of Total Market and a lack of standardization, AHAA: The Voice of Hispanic Marketing, in collaboration with a broad coalition of advertisers and general market and cultural marketing associations, has found that marketing firms, as well as clients, are equally clear that the time has come to place multicultural segments at the center of growth strategies, rather than as an add-on or parallel effort.

Dear all,

How are you? As you know, I love you all dearly, even if I don’t show it every day. I have spent my entire career in your presence in some way, shape or form, and I care. I really do.

Bromley received 16 Addy awards on Feb. 15 at the American Advertising Federation-San Antonio Awards Gala held at the McNay Art Museum. The ad agency won one Mosaic Special Judges’ Award, two Special Judges’ Awards, seven Gold, five Silver and one Bronze for its integrated campaigns, social media, television, radio spots and music for clients MillerCoors, General Mills and NBA.