Ad Agency

MARCA Miami announced that Henry Gomez has been hired as its Senior Director of Strategic Planning.

Cristy Verdeja Zaldívar has been promoted to Account Manager at the Miami headquarters of Pinta. She previously worked as a Senior Account Executive coordinating a variety of public relations and marketing campaigns for clients including T-Mobile, Nat Geo Mundo and Terra.

America’s milk companies launch Milk Life campaign in Spanish, the new multi-million dollar, cross-platform campaign designed to reinforce how milk’s many nutritional benefits – including high-quality protein – can help power the everyday potential of Latino families.

Dallas based iNSPIRE! announced that Matt Reyes has officially joined the team as Director of Digital & Social Strategy. Matt will lead social and digital campaign development for clients such as Tecate, Indio, and Sprint reporting to iNSPIRE! President, Lonnie Limon.

Trimention Global Communications has been named Eastern Air Lines’ agency of record.  The Miami Beach-based, global creative agency will be at the helm of re-launching this legacy brand with a comprehensive strategic marketing and communications plan.

Grupo Gallegos announced the promotion of Juan Oubiña to the position of Executive Creative Director, where he is based at the company’s headquarters in Huntington Beach, CA, effective immediately. Juan joined Grupo Gallegos in 2005 as a Creative Director and will be reporting to John Gallegos, CEO of Grupo Gallegos.

Buen SaborSelects Pólvora for Multicultural Marketing and Advertisin.

Publicis Groupe S.A. and Omnicom Group Inc. jointly announced that they have terminated their proposed merger of equals by mutual agreement, in view of difficulties in completing the transaction within a reasonable timeframe. The parties have released each other from all obligations with respect to the proposed transaction, and no termination fees will be payable by either party.

Tecate Light announced the launch of a new national ad campaign touting its bold flavor to connect with bicultural Hispanic men 21+ in the U.S. The campaign, which includes English- and Spanish-language television and radio spots and OOH elements in key markets like California, Nevada, Arizona and Texas .

Mosaic Multicultural in Phoenix, AZ  has been named Agency of Record (AOR) for the Southern Arizona McDonald’s Operator Association (SAMOA).

Michael Houston, CEO of Grey North America, announced that Sandra Alfaro has joined Wing, Grey’s leading full-service agency focused on Hispanic consumers, as Managing Director.

Recently the World Federation of Advertisers (WFA) released a report that updated research from 2011 on the status of agency remuneration by marketers. Soon there were many articles written about the fact that procurement is now in many instances the lead negotiator with agencies, with marketers playing a secondary role.  Apparently this is bad — really bad. Qualifications like “marketers take back seat” and “pencil and paperclip buyers control agency remuneration” were some of the kinder descriptions.

Social media management agency, Emoderation, has opened an office in Miami, to serve brands wanting to reach the US Hispanic and Latin American markets.

The Recreational Boating & Fishing Foundation (RBFF) launched the first phase of a 5-year plan to increase awareness of fishing and boating among Hispanics, and engage the fastest growing segment of the U.S. population in these activities. Starting with a new Spanish-language microsite, VamosAPescar.org, and targeted advertising, the campaign aims to motivate the Hispanic audience to partake in the joys of fishing and boating.

Dallas based iNSPIRE! announced that it has hired Jennifer Leonard as Director of Media.

By Gonzalo López Martí @LopezMartiMiami

Creative awards are a necessary sand box for our profession.

No question about it.
Awards can give you visibility.
Awards are healthy boosters for an executive’s career.
Not necessarily for said executive’s employer, mind you.

LatinWorks  announced the launch of nTrigue, a new strategic business unit designed to expand upon the firm’s media planning and buying operations. nTrigue is set to begin operations on April 15th, 2014.

Lapiz promoted the Chicago Latino Film Festival with a new campaign, “All About Great Stories.”

As part of the Commercials Contracts negotiated last year between SAG-AFTRA and advertisers, all ads made under a union contract must now incorporate Ad-ID.

Culture in an ad agency is unique to the place and the personalities of the people running the shop. There is the outward agency persona, and then there is the inward true culture of the agency that we all work within.