Ad Agency

This month, just a week after being awarded “Best of Show” at the American Advertising Federation’s 52nd annual American Advertising Awards in Houston, Lopez Negrete Communications, Inc. also won Full Service Agency of the Year at the Media Alliance of Houston Star Awards Gala.

Dallas based TruMedia has change its name to truMC to better reflect their focus.

Tippit & Moo, a full-service independent advertising agency based in Houston, has appointed David Flynn, Jr. as its new General Manager.  A seasoned and widely renowned analytical and strategic authority in the industry, Flynn will lead the highly awarded team at Tippit & Moo, whose premier clients include Fiesta Mart, Inc., Sonic Drive-Ins, Gabbanelli Accordions, Michaels Stores, Professional Sports Partners, Universal Technical Institute, InComm, and Zadok Jewelers, among others.

In response to the rapidly-changing demographics of the nation, marketing professionals have been experimenting with multicultural marketing models and adopting a “Total Market” strategy to realize greater synergy and marketing impact aimed at the new American mainstream. While there are different definitions of Total Market and a lack of standardization, AHAA: The Voice of Hispanic Marketing, in collaboration with a broad coalition of advertisers and general market and cultural marketing associations, has found that marketing firms, as well as clients, are equally clear that the time has come to place multicultural segments at the center of growth strategies, rather than as an add-on or parallel effort.

Dear all,

How are you? As you know, I love you all dearly, even if I don’t show it every day. I have spent my entire career in your presence in some way, shape or form, and I care. I really do.

Bromley received 16 Addy awards on Feb. 15 at the American Advertising Federation-San Antonio Awards Gala held at the McNay Art Museum. The ad agency won one Mosaic Special Judges’ Award, two Special Judges’ Awards, seven Gold, five Silver and one Bronze for its integrated campaigns, social media, television, radio spots and music for clients MillerCoors, General Mills and NBA.

Miami-based public relations firm RockOrange has been selected as the agency of record to lead public relations efforts for rum producer Botran Rums.

San Diego based Gutierrez Brand Group, (GBG) is adding new staff to serve both existing and new clients in need of Total Market advertising and marketing.

The National Pork Board has selected República as its national multicultural marketing agency of record.  The farmer-funded non-profit commodity organization based in Des Moines, Iowa, is tasked with generating added value to the U.S. pork industry and increasing per capita pork expenditures.

A new group within the agency – Team Unilever Shopper – will provide Unilever with customized Shopper Marketing solutions comprised of resources from multiple WPP companies and associates, which include: Barrows, Bravo, Geometry Global, Kantar Retail, Lunchbox, Mindshare, Rockfish, Shopper2Buyer and TNS Global.

Catapult announced the formation of a new business unit, Catapult Vista, dedicated specifically to developing and integrating multicultural capabilities for Catapult clients.

In 1994, Luis Miguel Messianu had the vision to create a multicultural advertising agency that would modernize Hispanic marketing, infusing deep and insightful knowledge of the ever evolving target audience to develop a culture-centric creative model. On February 8, twenty years after first opening its doors, what is now Alma celebrated two decades of accomplishments and evolution that have taken it from a start-up operation to a position as one of the leading multicultural marketing agencies in the United States.

Bromley will create a branding campaign for both brands and develop specialized communications tools to assist franchisees with their in-country marketing efforts.

After a multi-agency review, d expósito & Partners has been named as the U.S. agency of record for the total market for TAJÍN International Corp., the market leader in the category of fruit and vegetable seasonings in Mexico and the United States. The agency will provide services for all assignments in the general and Hispanic markets.

Richards/Lerma has extended its Latin American operations to Buenos Aires, Argentina, and grown its creative services operations.

Cohn & Wolfe announced it has been named Hispanic PR agency of record for automotive manufacturer Nissan North America following a competitive bid process.  The agency will help advance consumer awareness and preference for the Nissan brand across the United States.

SapientNitro, part of Sapient, announced its acquisition of La Comunidad, a creative agency renowned for award-winning, engaging campaigns that consistently break boundaries in cross-cultural marketing.

LAPIZ announced the hire of Diego Figueroa as SVP, Strategy and Participation Director. With a keen understanding of the General Market and Multicultural planning, Figueroa will oversee the agency’s Strategy department, which encompasses brand strategy, consumer engagement, research and shopper marketing.

Dieste Inc. has hired Gustavo “Zeta” Zapata to head the Art Direction Team, officially starting on January 2. He will work across all the agency’s current clients.

LatinWorks relationship with Chevy will be coming to an end as McCann’s Casanova Pendrill will assume multicultural creative campaign development responsibilities.