Ad Agency

República announced that its employees have selected Triumph Crisis Recovery Center (TCRC) as the second recipient of the agency’s pro bono initiative, Repúblicares.

Lapiz USA was recently recognized as the U.S. Hispanic Agency of the Year at the 2013 El Ojo Awards in Buenos Aires, Argentina. The network won a total of seven honors – one Gold, four Silver and two Bronze awards at the ceremony. The highly prestigious Agency of the Year recognition came just after Chief Creative Officer Laurence Klinger was honored as the U.S. Hispanic Creative Director of the Year.

Diana Brooks and Vivian Santos, co-founders and managing partners of VSBrooks ADVERTISING, a Coral Gables, Fla.-based integrated marketing firm, announced the firm’s new principals: Group Account Director Veronica Carrillo,Director of Administration/HR Barbara Marchena, Director of Interactive Media Daniel Timiraos, Comptroller/Business Manager Marlene Torres, and Director of Broadcast Production Eric Zamorano.

Grupo Gallegos announced it was recognized by the 2013 Jay Chiat Awards. The agency won a silver award for its “Bedtime Stories” campaign with the California Milk Processor Board, the state-market trade group that created the original “Got Milk?” campaign.

The agency perception is that most RFPs are rigged in favor of one agency, and if you aren’t that agency, you’ll spend a lot of time crafting an RFP with little chance of winning.

The agency developed a series of images that show children with prematurely aged faces. The inspiration was a line in a Mexican news article titled “Obesidad y sus cifras en México” that stated “Today’s obese children will be senior citizens by the time they’re 30.”

According to industry insiders and media sellers, Coconut Grove based Marca Advertising has been assigned the media planning and buying responsibilities for Payless Shoes Source.

Lopez Negrete Communications, Inc. has opened an East Coast office in New York City. The new East Coast office is located at 747 Third Avenue at the corner of 47th Avenue in Manhattan.

República announced the appointment of Milton Lebron as vice president, creative. Lebron, who originally joined República in 2008, returns after a 10-month stint at New York-based global digital agency, Roundarch Isobar. Lebron will report to President and Chief Creative Officer Luis Casamayor.

The new campaign strategy of “Has it All” depicts the personality of each region through stunning visuals and inspiring music.

Vilma replaces Gonzalo del Fa, who has been selected to lead GroupM Multicultural.  She will report to Marla Kaplowitz, CEO, MEC North America.

Profero has appointed Roberto Ramos as Managing Director for Latin America. In this position, Roberto will lead the agency’s expansion into the region.

WPP’s Wing has announced the appointment of Favio Ucedo as chief creative officer. 

Sensis added three new members to its Los Angeles leadership team: Lois Mosgrove, Michelle Lavin and Jose Castillo.

Dallas-based Hispanic branding agency Richards/Lerma announced that Salma Gottfried has joined the agency as director of brand management.

  This year, Alma DDB had the honors of not only taking home the title of “Agency of the Year,” but also winning two of the six categories awarded for two of its clients: State Farm, for the Multiethnic Interactive Media category and Tobacco Free Florida, for the Multiethnic Talent in Advertising category.

  Sensis won a contract from the South Coast Air Quality Management District (SCAQMD) to help raise awareness about the effect wood burning has on the region’s air quality.

  The ANA (Association of National Advertisers) and 4A’s announced new guidelines to help agencies and clients improve their productivity in the agency search process. 

VPE Public Relations announced that JustFab Inc. has retained VPE Public Relations for a national public relations campaign targeting Hispanic women that will launch in October.

  GlobalHue has been named multicultural agency of record for U.S. Bank.